• Since the start of the year, we’ve learned a lot from COVID-19 about how disease spreads.  While it is hard to see beyond the toll  that the pandemic is taking on our health and on [...]

  • Published On: April 24, 2020By Categories: business development for attorneys, legal marketing

    Zoom works well when you are trying to connect with just a few contacts. We may be physically distant, but we don’t need to be socially distant. If you are going to use it for [...]

  • My tips for managing your career during the COVID-19 crisis.  A special edition of the Counsel to Counsel Podcast. Click here or listen wherever you get your podcasts.  If you are feeling isolated or if [...]

  • Published On: March 5, 2020By Categories: Coaching Ideas, legal marketing, podcasting

    In the latest episode of Counsel to Counsel, I speak with Jared Correia, one of the pioneers in legal podcasting.  Jared was a huge mentor to me when I was launching the Counsel to Counsel [...]

  • Published On: January 30, 2020By Categories: law firm marketing, legal marketing

    Almost a decade ago, I drafted a blog post entitled Starbucks Sells More than Coffee.  For a number of reasons, this has been one of the most popular posts on my blog.  For starters it [...]

  • Published On: December 11, 2019By Categories: legal marketing

    Michael Katz of Blue Penguin Development shares some great tips on producing client newsletters.  Listen to him in the latest episode of the Counsel to Counsel Podcast (on iTunes or wherever you get your podcasts).  [...]

  • Published On: September 30, 2019By Categories: legal marketing, marketing professional services

    Marketing is more art then science but one thing is for sure, if you take the time to define your niche, you will have a lot more success in generating referrals.  I always tell my [...]

  • Published On: September 25, 2019By Categories: business development for attorneys, legal marketing, Provisors

    I had a “troika” the other day with Frank Rudewicz of the accounting firm Blum Shapiro and Steven Konowitz of the Law Firm Konowitz and Greenberg. Troikas, for the uninitiated, are a gathering of three [...]

  • Like most people who share content on LinkedIn, whenever I post something, I start to focus on how many views the post has had.  It is a fun way to see if my messaging is [...]

  • Published On: June 13, 2019By Categories: legal marketing, networking skills for lawyers

    I joined ProVisors today and I’m really looking forward to getting to know the members of my home group, Cambridge I.  ProVisors is a business networking organization that provides a great platform for building your [...]

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