What is Coaching?-Listen to Steve Seckler on the 1958 Lawyer Podcast

Click here to listen to my conversation with Ron Bockstahler on the 1958 Lawyer

I was very pleased to be a guest on Ron Bockstahler‘s 1958 Lawyer Podcast. If you are wondering what coaching is and how it can help you achieve greater marketing success or career satisfaction, then please listen in. Ron did a great job of getting me to articulate what I do.

If you run a small law practice, Ron is someone you should get to know. Through Amata Law Office Suites, Ron offers affordable office space to attorneys in the Chicago area. More importantly, Ron’s team offer affordable paralegal and admin support to lawyers and law firms all over the country. I met Ron through ProVisors a few months ago and already some of my clients are using his services to “buy what they need” and control their expenses. Click here to listen in or find it wherever you get your podcasts.

Read moreWhat is Coaching?-Listen to Steve Seckler on the 1958 Lawyer Podcast

What is Coaching? Listen to Two Mock Sessions with a Master!

Wondering what coaching really is?  In two recent episodes of the Counsel to Counsel Podcast, Beth Masterman (who’s name is very fitting), coaches Steve, a 9th year associate at an AmLaw100 firm. Steve (who is played by Steve Seckler), has been passed over for partnership and is is trying to assess his career options.

Read moreWhat is Coaching? Listen to Two Mock Sessions with a Master!

Episode 58-Managing Your Exit (Career Succession Planning– with Bill Lahey, Esq.)

With aging baby boomer in their senior ranks, 100s of law firms  throughout the country are facing succession planning issues.  How can the firm make a successful transition and ensure the long-term viability of their practice?  How will the younger partners step into the role of managing client relationships so the clients are well served in the future?

Underpinning all of this is a reality for many firms. Lawyers are living longer, practicing longer, and have very strong professional identities as lawyers.  What will these attorneys do when they are no longer chairing a department?  What are some of the creative strategies that lawyers have used to figure out What Comes Next.

Bill Lahey, has thought a lot about that subject.  Bill began his career in the public sector, worked for one large firm, one small firm and over 4 years, cut his hours by 20% per year and is not entirely out of the practice of law.  Along the way, Bill has experimented

Read moreEpisode 58-Managing Your Exit (Career Succession Planning– with Bill Lahey, Esq.)

Billable Work vs. Investment Hours

Paul Morton has a lot to say about the term “non-billable hours”.  Paul is the COO of the law firm Burns and Levinson in Boston.  He has been a figure in law firm administration for well over 30 years and he has seen a lot of changes during that time including increased billing pressure on lawyers.  But according to Paul, billable hours should not take priority over all non-billable work.  In fact according to Paul, the phrase “non-billable hours” should be replaced with “investment hours”.

Simply put, attorneys need to generate income for their firms in the short run.  But they also need to invest time in marketing, law firm management, professional development, and self-care.  In the long run,

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Recycling Can Increase Your Marketing Efficiency

For many lawyers, carving out time for marketing activities is challenging. When there is billable work to do, spending time on things that don’t immediately generate revenue is hard to prioritize. Of course as I’ve written many times, making marketing a habit will ensure more marketing success in the long run (see Mindlessness is the Key to Marketing Success).

One hack that can help you generate more marketing activity without adding a lot of time to your day is to recycle. If you have some content that you can use in a variety of ways, that enables you to better leverage your time.

For example, if many clients are asking questions about a particular subject, you can turn that into a blog post. That blog post can become a LinkedIn post. Similarly you can then turn that into a presentation and maybe include links in a newsletter to a workshop you are planning.

Another marketing hack is to take evergreen marketing content and promote it more than once. If you post on LinkedIn, different people in your network will see it and are online at different times. Posting the same contact more than once is a

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Integrity Matters-remembering my father on Valentines Day

On this Valentines Day, I’m remembering my father Bernie Seckler.  Dad died at the start of pandemic and would have been 96 today.

In the Jewish tradition, keeping alive the memory of your loved ones is very much part of the mourning process.  So today, I’m remembering how important integrity was to my father.

Zealous advocacy is an important part of the practice of law.  Persistence is an important part of recruiting.  But integrity matters for both.

So what kind of lawyer do you want to be?  Someone who fights hard for their clients but does so in an honest way?  Or someone who lawyers and judges don’t trust because you are not true to your word.

Read moreIntegrity Matters-remembering my father on Valentines Day

Episode 55-Professionalism in the Practice of Law with Don Frederico [on the C2C podcast]

If you are an attorney, what does it mean to be a professional?  What is the borderline between zealous advocacy and uncivil and obstructionist behavior?  My guest in this episode, Don Frederico, has a lot to say about that subject.

Don is a lawyer I met over 30 years ago when I began my own legal career at Massachusetts Continuing Legal Education.  At that time, Don was a litigation partner at the law firm McDermott Will and Emery. Today, Don leads the Class Action Defense Practice at Pierce Atwood.

I met hundreds of lawyers during my days at MCLE.  While many of our volunteers were true experts in their fields and generous with their time in helping to educate the bar, there were some standouts.  Don was not only someone who was willing to step up when asked, but he was an enthusiastic participant and someone who I thought really modeled true professionalism in the way he treated

Read moreEpisode 55-Professionalism in the Practice of Law with Don Frederico [on the C2C podcast]

Acing the Virtual Interview [on the C2C Podcast]

For the last 10 months, most interviewing has gone on-line.  Zoom interviews are the norm right now and new hires are even being on-boarded virtually.  While the world will eventually shift back to in-person interviews, Zoom, WebEx and other virtual platforms are likely to continue to play a significant role in the hiring process.  The convenience of bringing together parties who are in different locations and have different schedules, it high.  As we enter 2021, I decided that updating my interviewing tips was long overdue.  You can listen to my tips for virtual interviews on the Counsel to Counsel Podcast or wherever you get your podcasts. For more comprehensive interviewing tips read my latest interviewing guide to help you

Read moreAcing the Virtual Interview [on the C2C Podcast]

Finding Your Niche-My Interview on the Lawyer Business Advantage Podcast

I was recently a guest on Alay Yanjnik’s Lawyer Business Advantage Podcast.  Like me, Alay is an experienced attorney coach and an active member of the ProVisors business network.  We spoke about business development for lawyers, the importance of developing a niche, some of the career related coaching that I do and a number of other related

Read moreFinding Your Niche-My Interview on the Lawyer Business Advantage Podcast