As lawyers, we are trained to be thorough. Mastering detail is part of our job. Getting ready for trial or for a closing requires a lot of follow-up. But when it comes to marketing, follow-up [...]
Marketing as a lawyer doesn't mean you have to follow a prescribed set of activities that everyone else is doing. In fact, engaging in activities that you genuinely enjoy and feel passionate about can be [...]
While success 🥇 doesn't require authenticity, it sure helps. If you are fortunate enough to do what you love (something that reflects the authentic you), you will greatly increase your prospect for achieving your career [...]
Thinking like a lawyer is good for your clients. They are paying you to be skeptical and not take at face value what opposing counsel or the lawyer on the other side of a deal [...]
As attorneys, we share many qualities that make us effective in representing our clients. Our skepticism, aversion to risk, sense of urgency, competitiveness, and pessimism, can all be good for out clients. But when it [...]
This past year, I've been writing and speaking a lot about lawyer personalities (see e.g. here and here.) My basic argument is that the things that make us good lawyers (our skepticism, our aversion to [...]
For many lawyers, carving out time for marketing activities is challenging. When there is billable work to do, spending time on things that don’t immediately generate revenue is hard to prioritize. Of course as I’ve [...]
Trust is the bedrock of effective leadership. If those you lead don't trust you, they won't willingly follow you. Setting politics aside, Kevin McCarthy's recent experience stands as a testament to this fact. It wasn't [...]
The timing of Rosh HaShana , the Jewish ✡️ New Year, has always made a lot of sense to me. In September 🍁🍂, most of us are done with summer vacations. 🏖️ If you have [...]
Education is in my blood. My father was a math professor, and my mother was a school psychologist. I was also raised in an affluent Jewish suburb in New York where academic accomplishment was highly [...]