Deborah Danger Receives a Jenny for Creative Use of Humor

Deborah Danger, of DangerLaw, has been awarded a Jenny for her creativity in marketing her practice.  In her case, Deborah makes very effective use of humor as a marketing tool.

I met Deb through my business networking group, ProVisors.  (ProVisors is filled with creative professionals who may be in line for future Jennys.)

Deb offers a 5% discount to any client who makes her laugh.  Offering this discount not only has the benefit of making clients feeling like they are getting better value, but it also serves as a way to break the ice in addressing uncomfortable subjects.

According to Deborah: Many people find estate planning a dismal chore.  I don’t blame them. The task at hand is imagining the world without you in it. There is nothing more heartwarming than when one of them says something ridiculous that makes me laugh…and then they laugh and exclaim, “We made you laugh!  We get a 5% discount!”  It changes the entire tone of the meeting and deepens the professional trust they place in me and usually allows for a deeper exploration of their intentions.

In addition, Deb has created a board game which she calls Why Wonder When You’re Six Feet Under? She incorporates the game into her talks to prospective clients. It is like the T&E version of an escape room. Players draw cards which raise an array of challenges that can be solved through effective

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Improving Our Communication with Zoom and Other Virtual Platforms [Podcast]

Since March, most of us have been getting a crash course in how to use Zoom (or other virtual platforms). In some ways, Zoom is really just another phone call and most lawyers are very accustomed to speaking on conference calls. But Zoom has its own nuances and as many of us are learning, there are pluses and minuses of being able to connect visually from a distance. In the latest episode of the Counsel to Counsel podcast, I speak with Charlotte Dietz, Founder of Speak Well Partners. Charlotte is a talented communications and public speaking coach and business story strategist.  She shares some great insights into how we can all do a better job communicating in a virtual environment.

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It’s “Moving Day”; My E-mail Address is Changing After 23 Years!

After 23 years, I’ve finally decided to change my primary email address.  You can now reach me at stephen.seckler@counseltocounsel.com.

In 1997, when the web was really starting to take off, I acquired the domain Seckler.Com. Soon after, I set up the domain CounseltoCounsel.Com.  My email address became legal@seckler.com and despite the fact that I was using CounseltoCounsel.Com for my website (and eventually Counsel to Counsel became my blog and my podcast), I’ve never used the CounseltoCounsel domain for my email address.

In truth, I’ve never really liked legal@seckler.com.  But it took a pandemic to overcome the inertia.

Making change in your business always involves an initial investment of time and energy.  While I’m pretty busy with work right now, it wasn’t as hard as I thought it would be.  Most importantly, I really like the fact that my branding is now more consistent.

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How to Handle Derivative Referrals

It is well established that referrals are a very important source of business for lawyers and other professionals. I’ve written about that here, here and here.  Since legal needs are are episodic, for most attorneys, being in the right place at the right time to hear about a legal need is challenging. Having other professionals keeping their ear to the ground for services that you can provide, dramatically increases your marketing effectiveness.

It is also well established that leads that come through referrals are much more likely to turn into business.  They are pre-qualified.

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Starbucks Sells More than Coffee-Redux

Almost a decade ago, I drafted a blog post entitled Starbucks Sells More than Coffee.  For a number of reasons, this has been one of the most popular posts on my blog.  For starters it doesn’t hurt to use a strong brand name like Starbucks in your marketing.  But clearly, something I wrote in that post has resonated and stood the test of time.

Almost 10 years has passed, and the world has only gotten more complicated. We have so many more channels available for communicating with the public and with our networks.  It is harder than ever to get people’s attention and cut through the “noise” of social media. It is with this in mind that I am referring back to this post and adding some additional commentary.

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New Years Resolutions? Hire a Coach!

What are your career goals for 2020?  Increase your business?  Make a lateral move?  Go in-house?  Become a better manager/leader at your law firm?  If you need help in defining your goals or if you simply need help in executing them, hiring a coach can help!  Beth Masterman of Masterman Executive Coaching talks about that in one of my recent podcasts.

You can also read about coaching in an article I published in the ABA publication GPSolo or on my website.

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Leveraging Your Blog Posts and Saving Time

text-expanderBlogging is a great way to capture ideas in a highly readable format.  Good blogging is generally brief but frequent.

Admittedly, I haven’t focused that much on my blog in recent years (it was more of a passion when I launched it in 2005); but when I’m at my best, I post to Counsel to Counsel several times a month.  Blogging is a way for me to gather my thoughts about career and marketing issues facing the legal community.  In a small way, blogging also helps me to raise my visibility in the legal community. 

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Who’s Your Unicorn?

unicornWhen it comes to receiving gifts, I freely admit that I’m a tough customer.  There aren’t that many things that I want.  And when I do want something, I’m usually pretty picky.  But this past December, my colleague, Amy Levine, found me the perfect gift.  It didn’t cost a lot; but it was truly appreciated and it has been sitting on my desk ever since.

The gift was a small rubber unicorn which now serves as a daily inspiration for me.

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