• If are connected to any lawyers on LinkedIn, chances are that lately, you've seen a lot of attorneys and law firms posting about their Best Lawyers or Super Lawyers rankings. Maybe you are one of [...]

  • Published On: August 10, 2022By Categories: law firm marketing, legal marketing

    Storytelling is a good way to make yourself more memorable. It is a very effective way to sell professional services. I heard a very informative presentation about that this morning at the Cambridge home group [...]

  • On Tuesday night, I met a friend at Logan Airport in Boston. He was passing through Boston on his way from the Middle East to Philadelphia and I thought it would be nice to meet him for [...]

  • Published On: June 8, 2022By Categories: law firm marketing, legal marketing

    It has been a few months since the Wordle fad took over my life (and since the NY Times paid a lot of money for it!)  I continue to enjoy the game and anyone on [...]

  • Since March, most of us have been getting a crash course in how to use Zoom (or other virtual platforms). In some ways, Zoom is really just another phone call and most lawyers are very [...]

  • After 23 years, I’ve finally decided to change my primary email address.  You can now reach me at stephen.seckler@counseltocounsel.com. In 1997, when the web was really starting to take off, I acquired the domain Seckler.Com. [...]

  • It is well established that referrals are a very important source of business for lawyers and other professionals. I’ve written about that here, here and here.  Since legal needs are are episodic, for most attorneys, [...]

  • Published On: January 30, 2020By Categories: law firm marketing, legal marketing

    Almost a decade ago, I drafted a blog post entitled Starbucks Sells More than Coffee.  For a number of reasons, this has been one of the most popular posts on my blog.  For starters it [...]

  • Published On: December 19, 2019By Categories: career goals, career success, coaching, law firm marketing

    What are your career goals for 2020?  Increase your business?  Make a lateral move?  Go in-house?  Become a better manager/leader at your law firm?  If you need help in defining your goals or if you [...]

  • Blogging is a great way to capture ideas in a highly readable format.  Good blogging is generally brief but frequent. Admittedly, I haven’t focused that much on my blog in recent years (it was more [...]

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