• Published On: March 3, 2021By Categories: effective communication, legal marketing

    Some of my best (and worst ) inspirations come to me at 4:30 a.m.  That happened to me in early February when I woke up thinking about all of the creative marketing ideas I’ve heard [...]

  • Since March, most of us have been getting a crash course in how to use Zoom (or other virtual platforms). In some ways, Zoom is really just another phone call and most lawyers are very [...]

  • Published On: September 7, 2020By Categories: effective communication, technology in the law

    Many of us are spending hours a day on Zoom.  While Zoom has been a great tool at a time when we can’t meet in person, most of us are experiencing at least some level [...]

  • I recently listened to a great episode of my favorite podcast, Stay Tuned With Preet  (see May 16-D.C. Dramas & Advising Obamas).  Anyone who knows me knows I am a huge fan of Preet Bharara, [...]

  • If you are invited to be a guest on a podcast: Limit your use of words or verbal fillers on this list. Avoid using combinations of these words. Understand that podcasts are not live and [...]

  • If marketing is important to your professional success, then you know the drill.  Other professionals are hard to reach.  You want to connect with potential referral sources.  You want to build your relationships with current [...]

  • Good marketing involves good story telling.  This is true whether you are marketing yourself as a candidate for a new job, marketing your company to a prospective hire or marketing yourself as a professional looking [...]

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