Some of my best (and worst ) inspirations come to me at 4:30 a.m. That happened to me in early February when I woke up thinking about all of the creative marketing ideas I’ve heard about in the last 12 months. Some of them have come from clients, some from fellow ProVisors members, and some from lawyers and other professionals I meet who have a flair for garnering attention.
I decided at that moment that it would be great to give out awards for all of this creativity. I then began ruminating in bed about Latin phrases I could adapt (“The Juris Doctor Awards”, “Marketing In Limine”, “In Re: Marketing”). Suddenly, I was hit with a brilliant inspiration! I’ll call it “The Stevies”. Later that day, in a moment of greater clarity, I reached out to a graphic designer to start working on the artwork. Several days later, I received the sad news: The Stevies was already taken.
Despite the fact that my award was really just for fun (?parody), I decided that it was better idea to use another name and not risk a cease-and-desist letter (thank you Dan Batterman for that advice). After some deep thought