By Stephen E. Seckler, Esq. I write frequently about legal marketing (including many articles I’ve published in the GPSolo eReport, and hundreds of posts I’ve done on my blog and on LinkedIn). See e.g. 18 [...]
One of the occupational hazards of being a professional is that people are paying us for our knowledge and wisdom. This is particularly true in the practice of law where the ability to argue or [...]
As lawyers, we are trained to be thorough. Mastering detail is part of our job. Getting ready for trial or for a closing requires a lot of follow-up. But when it comes to marketing, follow-up [...]
Snow day! ❄️☃️ That is the text message I received last week from my wife who works at the The Frances Jacobson Early Childhood Center at Temple Israel, Boston. 🎒 By early evening, many of [...]
Networking is an essential tool for growing your law practice. But for many lawyers, networking is right up there with getting root canal or spending time in a Porta Potty. Attending networking functions can feel [...]
A few months ago, I was doing a workshop on business development for a client. One of the participants was the managing partner who asked me: "What is the most common issue you work on [...]
What information should you be collecting about clients, referral sources, and people you meet through networking and why? I put that question to ChatGPT . Here are the impressive results. I added the text in [...]
This fall, I decided to sign up for some clinics at my squash club. I enjoy the sport and find it to be an amazing workout. But I'd like to get better. For the uninitiated, [...]
Giving referrals is one of the best ways to get referrals. It is human nature to want to reciprocate. If you send business to one of your referral sources, you increase the chances that they [...]
Education is in my blood. My father was a math professor, and my mother was a school psychologist. I was also raised in an affluent Jewish suburb in New York where academic accomplishment was highly [...]