• Education is in my blood. My father was a math professor, and my mother was a school psychologist. I was also raised in an affluent Jewish suburb in New York where academic accomplishment was highly [...]

  • Published On: August 28, 2023By Categories: business development for attorneys, legal marketing

    Marketing is about differentiation and differentiation is the first step in building a law practice. Having a personal brand makes it easier to differentiate. If you want to be memorable, you need a brand. And [...]

  • In business, strategy is about making choices. I was reminded of this recently when I ran into Barry Horwitz at our racquet club. Barry is a strategy consultant to non-profits and start ups. He writes [...]

  • Marketing involves choices. How do we decide where to focus our energy?  What relationships should be cultivate? In my latest article in the ABA's GPSolo eReport, I suggest that the acronym C.H.I.L.L. can help you [...]

  • Rently, Barry Horwitz did a great post on the importance of asking good questions. His basic premise is that if we want to do a good job (as consultants, lawyers, etc.) digging deeper and challenging [...]

  • As a rule, we lawyers are competitive 🤼‍♂️. We like to win our cases ⚖️. We like to get the best terms for our clients when we are negotiating their deals. And we like to [...]

  • I was a recent returning guest on Steve Fretzin's great podcast, Be That Lawyer.  You can also listen in my Counsel to Counsel Podcast feed. In this episode, Steve interviews me about why coaching can [...]

  • One of the occupational hazards ⚠️ we have as professionals is that we like to show how smart we are 🤯. Of course our clients are paying us for our wisdom. But sometimes we jump [...]

  • Marketing works best when you participate in activities that feel authentic. And since it is hard to know where your next client is coming from, for most of us, it is useful to employ a [...]

  • We all learned the Golden Rule in school 🏫 (Do unto others as you would have them do unto you). The Golden Rule is also deeply ingrained in many religious traditions. ✡️🕌⛪☯️🛕 But if you [...]