I write a lot about the myriad ways to strengthen your reputation and build your relationships with potential clients, and referral sources. The end result is that you will generate leads for actual work. But [...]
If are connected to any lawyers on LinkedIn, chances are that lately, you've seen a lot of attorneys and law firms posting about their Best Lawyers or Super Lawyers rankings. Maybe you are one of [...]
When you are selling legal services, the goal is to develop relationships with potential clients and referral sources who get to know, like, and trust you. That trust takes time to build. More importantly, legal [...]
Follow up is an issue I work on with almost every client I meet. When I am coaching a lawyers on marketing, career transitions, or leadership, follow up is always at issue. How soon should [...]
There are many ways to build your law practice. Playing golf, for example, is a perfectly legitimate way to build relationships with potential clients and referral sources....Unless you don't like golf. In which case it [...]
Repetition, keeping your message simple, finding other professionals to amplify your message, speaking in terms of common interests, being a great listener, hiring great marketing professionals. These are all lessons we can learn by watching [...]
Conventional wisdom says that religion, politics, and humor are dangerous topics, but if you approach them carefully, they can help you build strong bonds with potential clients and referral sources. Read my latest article in [...]
I’m the son of a math professor and a school psychologist. Marketing did not come naturally to me. I made a lot of mistakes a long the way. But in the 30+ years since I [...]
A couple of weeks ago, I had a great Zoom reunion with friends from college who I hadn’t seen in almost 4 decades. We had gotten to know each other through our involvement with NYPIRG [...]
If you want to grow your law practice, having a good strategy is important. Figuring out who are your ideal clients and what are the ideal matters you want to work on is an important [...]
