• If are connected to any lawyers on LinkedIn, chances are that lately, you've seen a lot of attorneys and law firms posting about their Best Lawyers or Super Lawyers rankings. Maybe you are one of [...]

  • When you are selling legal services, the goal is to develop relationships with potential clients and referral sources who get to know, like, and trust you. That trust takes time to build. More importantly, legal [...]

  • Follow up is an issue I work on with almost every client I meet.  When I am coaching a lawyers on marketing, career transitions, or leadership, follow up is always at issue.  How soon should [...]

  • There are many ways to build your law practice. Playing golf, for example, is a perfectly legitimate way to build relationships with potential clients and referral sources....Unless you don't like golf. In which case it [...]

  • Published On: February 24, 2022By Categories: business development for attorneys, legal marketing

    Repetition, keeping your message simple, finding other professionals to amplify your message, speaking in terms of common interests, being a great listener, hiring great marketing professionals. These are all lessons we can learn by watching [...]

  • Published On: January 23, 2022By Categories: business development for attorneys, legal marketing

    Conventional wisdom says that religion, politics, and humor are dangerous topics, but if you approach them carefully, they can help you build strong bonds with potential clients and referral sources. Read my latest article in [...]

  • I’m the son of a math professor and a school psychologist.  Marketing did not come naturally to me. I made a lot of mistakes a long the way. But in the 30+ years since I [...]

  • Published On: November 14, 2021By Categories: business development for attorneys, legal marketing

    A couple of weeks ago, I had a great Zoom reunion with friends from college who I hadn’t seen in almost 4 decades. We had gotten to know each other through our involvement with NYPIRG [...]

  • Published On: January 4, 2021By Categories: business development for attorneys, legal marketing

    If you want to grow your law practice, having a good strategy is important. Figuring out who are your ideal clients and what are the ideal matters you want to work on is an important [...]

  • Published On: January 4, 2021By Categories: business development for attorneys, coaching, legal marketing

      The New Year is finally here and without getting into it, let’s just say that many of us are happy to welcome 2021.  A new year brings hope, a chance for a new beginning, [...]

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