

I am an attorney career coach, business development coach, and leadership coach who has spent more than 25 years helping lawyers build successful and satisfying careers.
I was trained as a lawyer, but my career has been devoted to understanding how lawyers grow, lead, market themselves, and find career satisfaction.
Over the past 25 years, I have worked in continuing legal education, legal recruiting, and attorney coaching. Along the way, I became a student of human behavior, drawing insights from psychology, leadership development, behavioral science, mindfulness, and coaching to help lawyers overcome the challenges that often hold them back.
Today, I provide career coaching for lawyers, business development coaching, law firm leadership coaching, and lawyer outplacement services. I don’t rely on a single model or formula. Instead, I bring together lessons from multiple disciplines to help lawyers build practices, navigate career transitions, strengthen professional relationships, improve leadership skills, and create careers that are both successful and personally meaningful.
If you think like a lawyer, I’ll help you act like an entrepreneur.
My goal is not to help you become someone else. It’s to help you leverage your strengths, broaden your perspective, and create a legal career that aligns with your values, talents, and professional goals.
My Story
When I graduated from law school, I expected to pursue a traditional legal career. During law school, I worked in the U.S. Attorney’s Office, a plaintiff-side toxic tort firm, the public defender’s office, and the Office of General Counsel at Boston University. Those experiences deepened my respect for the legal profession and the people who dedicate their careers to serving clients and advancing justice.
By the time I graduated, however, I realized that my greatest interest was not practicing law but helping lawyers succeed.
I began my career at Massachusetts Continuing Legal Education (MCLE), where I spent seven years developing educational programs and collaborating with leading attorneys, judges, consultants, and law firm leaders. It was an extraordinary opportunity to observe what successful lawyers do differently and to learn firsthand about legal marketing, professional development, leadership, and law firm management.
Later, I built a successful legal recruiting practice, helping attorneys navigate career transitions and make important professional decisions. At the same time, I became increasingly drawn to coaching. I realized that what I enjoyed most was not placing lawyers in new jobs but helping them gain clarity, overcome obstacles, and achieve their goals.
In 2022, I transitioned fully into coaching and consulting.
Today, I work with partners, associates, in-house counsel, managing partners, practice group leaders, and senior lawyers across the country. Some clients want to build a book of business. Some want to become stronger leaders. Some are contemplating a career transition. Others simply want more fulfillment and control over their professional lives.
Whatever the challenge, my role is to serve as a trusted advisor, sounding board, strategist, and coach.
Recognition and Leadership
Since 2021, I have been recognized in the Massachusetts Lawyers Weekly Reader Rankings as one of Massachusetts’ top coaches in the categories of Lawyer Outplacement, Business Development Coaching, and Executive Coaching.
I am the author of Think Like a Lawyer, Act Like an Entrepreneur, published by the American Bar Association. I also host the Counsel to Counsel Podcast, featuring conversations with lawyers, legal industry leaders, and experts who help attorneys thrive professionally and personally.
I am Chair the Board of the ABA Career Center and have written and spoken extensively on legal careers, lawyer business development, leadership, career satisfaction, and professional growth. I also serve on the editorial boards of the ABA publications GPSolo Magazine and the GpSolo eReport.
Outside the Office
Outside of work, I enjoy spending time with my family, playing squash, playing guitar, singing in a men’s choir, solving puzzles, and practicing meditation. I am an active member of the Mindfulness in Law Society and remain endlessly curious about psychology, behavioral economics, leadership, and what helps people create meaningful and rewarding careers.
Whether you are looking to build your practice, advance your career, improve your leadership skills, or explore what comes next, I would welcome the opportunity to help.
Want to know more about my coaching programs?
BOOK A NO-OBLIGATION CONSULTATION WITH ME.
Thank you Lawyers Weekly readers who have consistently ranked me #1 or #2 since 2021









What my clients say…
I hired Steve a few years ago to help me market my law practice. I had attended a number of marketing seminars sponsored by other professionals but found it hard to put the concepts into practice, especially in a way that felt comfortable for me. Working with Steve was a revelation. He understood my practice, broke through my roadblocks about marketing, and found a way to make marketing a more organic process that felt comfortable, natural and, to my surprise, fun. Like taking tennis or ski lessons, it took a little while before the concepts I learned from Steve became second nature for me, but eventually they did. I have seen a steady increase in revenues and in my ability to attract the kind of business I really want.
- Partner at Plaintiff’s Employment Law Firm
I had the good luck of meeting Steve, through a mutual connection on LinkedIn. In the past year, he has proven to be not only a fantastic coach, but an even better human being. Steve has helped me through some extremely difficult periods in my career, and he makes himself available at all hours.
He helped both guide me to a particular firm that was a really good fit for me, and to make that transition a success. He was also extremely helpful and successful in working with me to cultivate clients, which is something I have struggled with in the past. With Steve’s help and expertise, I was able to start building my book of business. I already referred several colleagues to Steve who are working with him and share similar sentiments to mine
- Real Estate Partner at AmLaw50 Firm
Steve Seckler has been a tremendous help to me over this past year with his sage advice, clear insights, perpetual patience, preternatural positivity, ability to push me without being pushy, and creative solutions to thorny problems. I feel he is an advisor, friend and role model all rolled into one.
- Construction Law Partner at Suburban Practice
I worked with Steve to plan my transition from an in-house career back to private practice, with the ultimate goal of developing a large enough book of clients to secure my independence from working as someone else’s employee. Steve helped me develop a business plan and coached me in networking tactics, and perhaps most importantly he gave encouragement when the goal seemed too distant. It took a few years, but I recently formed a new boutique law firm with a partner, and I could not be happier.
- Former General Counsel at Technology Company
I have had the pleasure of working with Steve for many years. He is a key business partner for our firm. Steve takes the time to understand our business and our current needs. He is very talented at what he does, and this firm has reaped the benefits of his hard work. We look forward to having this partnership continue for many many years.
- Executive Director
Midsized Law Firm
Steve is brilliant at what he does. I have learned networking and marketing from him. Previous to meeting Steve, I was relying on generic networking advice that was not that effective. Steve helped me up my game. I would recommend Steve for anyone who wants to step up on this side of lawyering (he’s also a great guy to bounce ideas off of unrelated to marketing and networking, as well, but these are his specialties).
- Sole Practitioner with Regulatory Consulting Firm
As the managing partner of a midsized law firm, I have many competing responsibilities and a diverse mix of personalities to manage. Steve has been a great sounding board as I think through approaches to effectively align my team. Steve is insightful, compassionate, and a lot of fun to work with. Many years ago, Steve was instrumental in guiding me to comfortable ways to grow my own practice. I continue to share these lessons with my colleagues. I feel very fortunate to have Steve in my corner.
- Managing Partner/Tax Attorney
Midsized Law Firm
I worked with Steve Seckler during an important transition period in my career as I began planning the next phase of my professional life and the gradual winding down of my law practice. Steve provided exactly the kind of guidance I needed, thoughtful questions, practical perspective, and consistent accountability. With his help, I was able to move from thinking about the transition to actually executing it. I was able to begin transitioning long-standing client relationships, communicate my plans to firm leadership, and put meaningful structure around the next stage of my career. I would strongly recommend working with Steve.
- Lead Rainmaker at Regional Firm in New England
If you are looking for someone to help you with workplace transitions, I would highly recommend Steve Seckler. I have known Steve for over 30 years. During that time, I have seen first-hand the dedication, attention to detail and commitment Steve puts into his work and his clients. In my own career when I needed someone to consult and bounce ideas off of, Steve was at the top of the list and always and consistently and eagerly available. He is an exceptional listener and has a special knack for knowing the right questions to ask and the professional experience that then allows him to provide thoughtful and meaningful guidance.
- Attorney/Mediator
Steve Seckler has an excellent perspective on all issues having to do with being an effective, happy and authentic legal professional. I would recommend him highly and enthusiastically for any coaching challenge.
- Former Chief Corporation Counsel to Major Biotechnology Company
Stephen works closely with his clients to help them develop strategies for legal marketing tailored to their unique circumstances. He brings to bear a strong understanding of best practices for establishing relationships of trust that will benefit both attorneys and their clients and works closely with his clients to design effective and achievable business development plans. I highly recommend him.
- Litigation Partner at Large Regional Firm and Past President
Boston Bar Association
It was important for me to work with someone who knows Boston and the legal environment. Steve helped me clarify my thinking, how to build my team, and how to put projects in motion. He was the spark that helped me confidently move forward.
- Corporate Associate Elevated to Partner at AmLaw100 Firm
I would recommend Steve, emphatically, to anyone facing a crossroads in their legal career, whether they’re confronting it in the moment or see its outlines in the future. He’s kind, loyal and generous with his wisdom, thoughtful strategic advice, support, and encouragement. Steve will listen to your goals, talk you through them, and help you on the path to achieve them. I feel quite fortunate that a friend recommended Steve to me – and that he has become a friend, too.
- Senior Associate Litigation Boutique who Launched a Solo Practice
While there are countless excellent books for lawyers (and I’ve written a few myself), this one stands out as the “fish out of water” guide to growth for attorneys. In this refreshingly honest and down-to-earth book, Steve shares personal life lessons and hard-earned wisdom to help lawyers avoid the pitfalls he encountered along the way. Steve’s candid insights make this book not just relatable but invaluable for any lawyer striving to build their book of business. If you’re uncomfortable with “selling legal services,” I wholeheartedly recommend this book …
- Steve Fretzin
President of BE THAT LAWYER with FRETZIN
… an essential field guide for attorneys attempting to get out of their own heads and unleash the business marketing dynamo within… It’s true that lawyers are trained to be risk-averse …. Of course, that’s not so great a quality to have as an entrepreneur; building a business, acquiring clients – it’s all fraught with risk, and coded for regular failures. In his book, Steve…relays how he overcame these built-in barriers, to make himself a successful entrepreneur – the same way you can…
- Jared D. Correia, Esq.
CEO | Red Cave Law Firm Consulting
This is the central insight behind Stephen Seckler’s book Think Like a Lawyer, Act Like an Entrepreneur, and it is one that every modern professional needs to hear…”The practitioners who thrive today are not only skilled technicians. They approach their practices with an entrepreneurial mindset that embraces opportunity, visibility, systems and growth.
- Susan Guthrie, Esq.
Founder and CEO, Guthrie Consulting & Media, Creator and Host of The Practice Playbook Podcast and the Divorce and Beyond Podcast
An excellent manual for attorneys seeking to improve client development. Seckler presents clear, actionable marketing ideas using humor and relatable stories to help lawyers take small, consistent steps toward big results.
