Marketing as a lawyer doesn't mean you have to follow a prescribed set of activities that everyone else is doing. In fact, engaging in activities that you genuinely enjoy and feel passionate about can be [...]
While success ? doesn't require authenticity, it sure helps. If you are fortunate enough to do what you love (something that reflects the authentic you), you will greatly increase your prospect for achieving your career [...]
Networking is an essential tool for growing your law practice. But for many lawyers, networking is right up there with getting root canal or spending time in a Porta Potty. Attending networking functions can feel [...]
A few months ago, I was doing a workshop on business development for a client. One of the participants was the managing partner who asked me: "What is the most common issue you work on [...]
What information should you be collecting about clients, referral sources, and people you meet through networking and why? I put that question to ChatGPT . Here are the impressive results. I added the text in [...]
This fall, I decided to sign up for some clinics at my squash club. I enjoy the sport and find it to be an amazing workout. But I'd like to get better. For the uninitiated, [...]
Giving referrals is one of the best ways to get referrals. It is human nature to want to reciprocate. If you send business to one of your referral sources, you increase the chances that they [...]
AI is giving us the opportunity to create images at zero cost. I’ve been playing with it to generate images for some LinkedIn posts. But sometimes it really gets it wrong. See my dialogue with [...]
For many lawyers, carving out time for marketing activities is challenging. When there is billable work to do, spending time on things that don’t immediately generate revenue is hard to prioritize. Of course as I’ve [...]
I don’t collect artwork. Aside from the expense, I like things I can easily share with other people . . . like memes. And since I joined the ProVisors business network in 2019, I’ve been [...]
