Since the start of the year, we’ve learned a lot from COVID-19 about how disease spreads. While it is hard to see beyond the toll that the pandemic is taking on our health and on our economy, I’ve been looking for the silver linings and the lessons we can learn. In the future, I’ll look back nostalgically on this time and remember the months I was able to have dinners with my three adult children who are all living with us.
I’ve also realized that the coronavirus has something to teach us about business development and the importance of building a network. In the case of the coronavirus, building that network is clearly a bad thing. In the case of business development, building a network is essential for success.
While COVID-19 spreads from individual to individual, we know that it can spread more quickly when groups of people come together; and it can spread exponentially faster when large groups of people are congregated indoors and near each other.
So how is this relevant to business development and business relationship building? The short answer is that it is better to know more people than fewer people. Your referrals will grow more quickly if you know more people and if you deepen your relationship with those people.