After 23 years, I’ve finally decided to change my primary email address. You can now reach me at firstname.lastname@example.org.
In 1997, when the web was really starting to take off, I acquired the domain Seckler.Com. Soon after, I set up the domain CounseltoCounsel.Com. My email address became email@example.com and despite the fact that I was using CounseltoCounsel.Com for my website (and eventually Counsel to Counsel became my blog and my podcast), I’ve never used the CounseltoCounsel domain for my email address.
In truth, I’ve never really liked firstname.lastname@example.org. But it took a pandemic to overcome the inertia.
Making change in your business always involves an initial investment of time and energy. While I’m pretty busy with work right now, it wasn’t as hard as I thought it would be. Most importantly, I really like the fact that my branding is now more consistent.