The C2C Podcast Now Has 10K Downloads; But the Number I Care About is 43

This month marks the 10,000th download of the Counsel to Counsel Podcast. While I’m proud to have passed that threshold and very pleased that so many lawyers are finding it useful, the number I really care about is 43.  Since launching C2C in 2018, I have interviewed 43 guests. With each recording, I have come to appreciate the great value I receive from the guests who are willing to participate.

Podcasting is similar to other forms of marketing.  Producing a podcast is a great way to highlight your expertise and to differentiate yourself in the marketplace. I have certainly gotten clients who have listened to episodes of C2C. Some of these are individuals who I already knew; but others are individuals I might never have reached.

For me, however, the greatest value in producing podcasts is that I get to learn something from the guests that I choose to interview. I choose topics that I want to learn about, and the person I interview gives me a tutorial.

Read moreThe C2C Podcast Now Has 10K Downloads; But the Number I Care About is 43

How About Adding a Podcast to Your Legal Marketing Toolkit?

In the latest episode of Counsel to Counsel, I speak with Jared Correia, one of the pioneers in legal podcasting.  Jared was a huge mentor to me when I was launching the Counsel to Counsel podcast back in 2018 and I’m very pleased to welcome such a seasoned veteran.

As of 2019, over half the US population had listened to at least one podcast. In 2019 over 100 million people listened to at least one podcast every week. There are over 700,000 active podcasts and 29 million podcast episodes available.

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30 Second Media Training for Podcast Guests

If you are invited to be a guest on a podcast:

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  • Limit your use of words or verbal fillers on this list.
  • Avoid using combinations of these words.
  • Understand that podcasts are not live and can be edited after the fact.
  • If you feel compelled to say one of these words while pausing to think, try breathing instead.

Read more30 Second Media Training for Podcast Guests