For most lawyers, networking is right up there with getting root canal or spending time in a Porta Potty. It’s a necessary and useful activity. But it is not fun.
Attending networking functions can feel uncomfortable to many professionals. What if you don’t know anyone? What should you talk about? How do you find business leads or job opportunities in a large crowd? But networking can help you increase your circle of business relationships. It should be part of your overall marketing and career strategy.
In trying to grow your law practice, the relationships you build today will become the referral sources of tomorrow. In positioning yourself for an in-house opportunity, it will greatly help to have relationships with C suite professionals, general counsel and other contacts in the industry where you want to work.