It’s Never Too Late to Renew Your College Ties

A couple of weeks ago, I had a great Zoom reunion with friends from college who I hadn’t seen in almost 4 decades. We had gotten to know each other through our involvement with NYPIRG (the New York Public Interest Research Group). We worked on a wide mix of social justice issues; but the effort I am most proud of was our collective work to pass the Bottle Bill, requiring bottle deposits in New York State. In this photo, I am seen singing some protest song (no idea what it was), on a march from Binghamton to Syracuse in support of the bill (we weren’t protesting the Vietnam War or climate change, but hopefully, our work had some small positive impact on the planet).

The reunion, which included my friends Doug Berman, Jeff Oliver, and Sam Ziegler (who I think took this picture) was a great trip down memory lane. It was also a reminder, that reconnecting with

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The 20 Questions Law Firm Partners Should Ask Themselves

Are you enjoying your work? Does your current platform provide you with the right tools to grow? Do you share the same vision as your colleagues? Are there any changes you would like to make?

As we enter the final quarter of what has been another challenging year for most of us, this is a good time to start thinking about changes you might want to implement in 2022. With all of these challenges comes opportunity.

To help you begin that process of self-assessment, I have created The 20 Questions Law Firm Partners Should Ask Themselves. I invite you to complete the questionnaire and set up a time to discuss your own career or marketing concerTo find the questionnaire, click here. To sign up to speak to Steve to go over the results, www.calendly.com/slrc

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Measure Your Self Worth in Terms of Effort, Not Results

Adam Grant is one of my favorites! If you don’t know him, he is an organizational psychologist at The Wharton School. He writes about how to make work not “suck”. He has a great podcast. And he posts gems regularly on social media. Here is one that particularly resonated for me. It should resonate for a lot of lawyers who are goal oriented.

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Seckler Legal Recruiting and Coaching Named in the 2021 Massachusetts Lawyers Weekly Reader Rankings Awards

In case you didn’t know I do outplacement (in addition to  coaching lawyers on marketing and career issues), now you do! Very pleased to come in second in the MLW Reader Rankings Awards for Lawyer Outplacement. My outplacement includes Outplacement for Senior Lawyers. Very excited to be recognized and looking forward to doing more of this work helping lawyers to build their career satisfaction (which can include growing a practice, going in-house, or developing leadership skills).

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When You Introduce Yourself, Keep it Simple

When someone asks what you do, explain it like you would to a 10 year old (advice from Sami Azhari at the recent networking day hosted by ProVisors).  According to Bruce La Fetra, there is a big caveat.  “Don’t explain what you do. Explain how you improve your clients’ lives or business. Talk about results, not process. Explain THAT so a 10-year-old can understand.”

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What is Coaching?-Listen to Steve Seckler on the 1958 Lawyer Podcast

Click here to listen to my conversation with Ron Bockstahler on the 1958 Lawyer

I was very pleased to be a guest on Ron Bockstahler‘s 1958 Lawyer Podcast. If you are wondering what coaching is and how it can help you achieve greater marketing success or career satisfaction, then please listen in. Ron did a great job of getting me to articulate what I do.

If you run a small law practice, Ron is someone you should get to know. Through Amata Law Office Suites, Ron offers affordable office space to attorneys in the Chicago area. More importantly, Ron’s team offer affordable paralegal and admin support to lawyers and law firms all over the country. I met Ron through ProVisors a few months ago and already some of my clients are using his services to “buy what they need” and control their expenses. Click here to listen in or find it wherever you get your podcasts.

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Why Succession Planning Doesn’t Have to Alienate Senior Lawyers- Stephen Seckler on the Legal Speak Podcast

If law firms want to implement succession plans, they need the buy-in of the senior lawyers who are handing over client relationships and the reins of leadership. In order to give their buy-in, senior lawyers need to have a good sense of “what comes next”. Listen to my interview on Legal Speak on the Law.com Network.  In a great conversation with Zack Needles,

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Thinking of Law Firm Management? Listen to a Great Interview with David Rosenblatt, the Managing Partner Who Has Outlasted Them All in Boston

Episode 69-Lessons Learned from David Rosenblatt–The Managing Partner Who Outlasted Them All (on the Counsel-to-Counsel Podcast–wherever you get your podcasts or follow link.)

I was very fortunate to catch David Rosenblatt at the beginning of his “farewell tour”. For those of you who don’t know him, David is one of the longest serving managing partners in the Boston legal community. Since 1999 he has served in that role at the law firm of Burns & Levinson LLP. In a great interview, David shares his thoughts about becoming a managing partner, some of the challenges he has faced, changes in the practice of law in the

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What Weight Loss Teaches Us About Legal Marketing

I am happy to report that I have officially shed my “COVID-15”. After several months of going to the gym every day and eating more protein and far fewer refined carbohydrates, I’m finally seeing results.

When I stepped on the scale this morning, as I do every morning that I go to the gym, it occurred to me that there is a marketing lesson here. I’ve always resisted weighing myself on a daily basis on the belief that somehow I would be discouraged in seeing the ups and downs of my weight loss. But a family member of mine is doing Noom, and according to Noom, weighing yourself every day is encouraged. While you may not see direct progress each time you step on the scale, weighing yourself regularly keeps you focused on your goals.

Marketing success is very similar. Measuring your marketing activity keeps you focused on your marketing goals. In legal marketing, your success is based on the sum total of all your activities. The important thing is to be slow and steady in posting on social media, participating in networking events, giving presentations, having coffee, sending items of interest to your contacts, etc. (depending on what you enjoy doing and what makes sense for your practice.)

While you don’t need to measure your activity on a daily basis, taking the time to assess your activity and review your plan is important in growing your practice.

If you want to measure your own marketing activity, complete my marketing audit (10 minutes), and schedule a time to speak to me for a free consult. I’m always happy to help lawyers reflect on their careers and on their marketing. #legalmarketing #lawyers #goalsetting

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