• Published On: March 21, 2011By Categories: legal marketing

    As a consultant, I'm always looking for ways to give referrals to other professionals.  I do this because I like being helpful.  But I also know that making introductions that may lead to referrals for [...]

  • Published On: March 3, 2011By Categories: legal marketing

    Learning how to deliver a focused marketing message is a challenge for the most of the  lawyers I meet.   Many litigators, for example, pride themselves on their ability to get up to speed quickly in [...]

  • marketing should evolve
    Published On: September 29, 2010By Categories: legal marketing

    I had lunch the other day with a partner of a small law firm.  I have always considered this individual to be a bankruptcy lawyer;  but as we got caught up, he described himself as [...]

  • Published On: January 23, 2010By Categories: legal marketing

    Every few years, I decide I'm going to attend the annual dinner of one of the charities I support. The event is touted as a great place for lawyers to meet each other but in [...]

  • Published On: July 15, 2009By Categories: legal marketing, marketing in a Web 2.0 world

    My wife and I have lived in the same house for 15 years. During that time, we have hired someone to paint on four separate occasions and each time we have been very happy with [...]

  • Published On: January 22, 2008By Categories: career success in the law, legal marketing

    I'm a political junkie. While I confess I am growing tired of the current presidential race (can't someone figure out how to move us out of the perpetual election campaign that now begins the day [...]