Marketing works best when you participate in activities that feel authentic. And since it is hard to know where your next client is coming from, for most of us, it is useful to employ a [...]
We all learned the Golden Rule in school ? (Do unto others as you would have them do unto you). The Golden Rule is also deeply ingrained in many religious traditions. ✡️?⛪☯️? But if you [...]
Since the start of the pandemic, my network has grown exponentially. I'm part of the ProVisors business network, and I write about that frequently. It’s the best organization I’ve ever joined! I'm meeting a lot [...]
In case you missed it, my conversation with Rodolfo Rivera is now available on YouTube. Thinking like a lawyer is great when you are representing your clients. But if can get in the way if [...]
Thinking about how to jump start ? your marketing in 2023? December is a great planning month ?. Join me and four other legal marketing experts on December 9th at 11 a.m. ET. We will [...]
I write a lot about the myriad ways to strengthen your reputation and build your relationships with potential clients, and referral sources. The end result is that you will generate leads for actual work. But [...]
The Jennys have been on hiatus for about a year and a half. But creativity in professional services marketing, particularly in my ProVisors networking group, has shown no signs of abatement. So we are pleased [...]
The mindset and skills that make you a great lawyer can get in the way when you are trying to build your practice, manage your firm, or grow your network. Read my latest article in [...]
I don't know about anyone else, but lately I feel like Rip Van Winkle. In the last two months, I have been to more in person events than I have been in the last three [...]
If are connected to any lawyers on LinkedIn, chances are that lately, you've seen a lot of attorneys and law firms posting about their Best Lawyers or Super Lawyers rankings. Maybe you are one of [...]
