• In case you missed it, my conversation with Rodolfo Rivera is now available on YouTube. Thinking like a lawyer is great when you are representing your clients. But if can get in the way if [...]

  • Thinking about how to jump start 🦘 your marketing in 2023? December is a great planning month 📆. Join me and four other legal marketing experts on December 9th at 11 a.m. ET. We will [...]

  • I write a lot about the myriad ways to strengthen your reputation and build your relationships with  potential clients, and referral sources. The end result is that you will generate leads for actual work. But [...]

  • Published On: November 10, 2022By Categories: law firm marketing, legal marketing

    The Jennys have been on hiatus for about a year and a half.  But creativity in professional services marketing, particularly in my ProVisors networking group, has shown no signs of abatement.  So we are pleased [...]

  • Published On: September 26, 2022By Categories: attorney career satisfaction, leadership, legal marketing

    The mindset and skills that make you a great lawyer can get in the way when you are trying to build your practice, manage your firm, or grow your network. Read my latest article in [...]

  • I don't know about anyone else, but lately I feel like Rip Van Winkle. In the last two months, I have been to more in person events than I have been in the last three [...]

  • If are connected to any lawyers on LinkedIn, chances are that lately, you've seen a lot of attorneys and law firms posting about their Best Lawyers or Super Lawyers rankings. Maybe you are one of [...]

  • I lost both of my parents to COVID at the start of the pandemic. While it was very sad to lose my father and mother in the same week, it wasn’t tragic. They were 95 and [...]

  • Published On: August 10, 2022By Categories: law firm marketing, legal marketing

    Storytelling is a good way to make yourself more memorable. It is a very effective way to sell professional services. I heard a very informative presentation about that this morning at the Cambridge home group [...]

  • On Tuesday night, I met a friend at Logan Airport in Boston. He was passing through Boston on his way from the Middle East to Philadelphia and I thought it would be nice to meet him for [...]

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