It is not that hard to get quoted in the press. Journalists are looking for experts all the time; and if you position yourself as someone who is helpful, knowledgeable, and responsive, you have a good [...]
Lawyers who generate their own work are happier lawyers, at least in private practice. That is my observation over the last 30 years of coaching lawyers are their careers. But how can new lawyers begin [...]
Follow up is an issue I work on with almost every client I meet. When I am coaching a lawyers on marketing, career transitions, or leadership, follow up is always at issue. How soon should [...]
There are many ways to build your law practice. Playing golf, for example, is a perfectly legitimate way to build relationships with potential clients and referral sources....Unless you don't like golf. In which case it [...]
I was very pleased to appear as a guest on Jared Correia 's new podcast the Non-eventcast, sponsored by Above the Law. Jared and I talk about marketing and how to make sure you are [...]
Earlier this month, my podcast hit a new milestone. Counsel to Counsel has now been downloaded over 20,000 times. While I am proud of this number and I know that podcasting has been helpful in [...]
Repetition, keeping your message simple, finding other professionals to amplify your message, speaking in terms of common interests, being a great listener, hiring great marketing professionals. These are all lessons we can learn by watching [...]
Conventional wisdom says that religion, politics, and humor are dangerous topics, but if you approach them carefully, they can help you build strong bonds with potential clients and referral sources. Read my latest article in [...]
I’m the son of a math professor and a school psychologist. Marketing did not come naturally to me. I made a lot of mistakes a long the way. But in the 30+ years since I [...]
A couple of weeks ago, I had a great Zoom reunion with friends from college who I hadn’t seen in almost 4 decades. We had gotten to know each other through our involvement with NYPIRG [...]
