How do you move to a new city and build a law practice? Do what Dave Dykeman has done over the last 20 years. Dave is Co-Managing Partner of the Boston Office of Greenberg Traurig where he also Co-Chairs the firm’s Global Life Sciences & Medical Technology Group. In the latest episode of the Counsel to Counsel Podcast, Dave and I talk about building a niche IP practice in medical devices and other technologies. He describes how his early marketing efforts yielded great results over time.
Read moreHow to Build a Life Sciences Practice in a New City [on the C2C podcast]
Since the start of the year, we’ve learned a lot from COVID-19 about how disease spreads. While it is hard to see beyond the toll that the pandemic is taking on our health and on our economy, I’ve been looking for the silver linings and the lessons we can learn. In the future, I’ll look back nostalgically on this time and remember the months I was able to have dinners with my three adult children who are all living with us.
Zoom works well when you are trying to connect with just a few contacts. We may be physically distant, but we don’t need to be socially distant. If you are going to use it for larger gatherings, make sure your meeting is structured and moderated. 
Almost a decade ago, I drafted a blog post entitled 
Marketing is more art then science but one thing is for sure, if you take the time to define your niche, you will have a lot more success in generating referrals. I always tell my coaching clients to think of legal marketing as if you were aiming at a dart board. The bullseye is your ideal client and the work you like to do for that client.