I joined the ProVisors business network in June of 2019. There are many things I love about the group and during the pandemic, it has been a great way to stay connected to a very giving group of professionals. While meeting wonderful people has been the best part, my involvement with ProVisors has also been a great lesson in how to differentiate yourself. In the network, there are many lawyers, accountants, financial planners and other trusted advisors who do similar things. So “choosing your lane” and making yourself memorable is important. Many ProVisors members do that well.
Sometimes I hear great tag lines that describe the expertise that the professionals bring to the table (e.g. Call me when you need to manage your client’s message with a megaphone or a muzzle.- Judy Rakowsky, a public relations professional; Call me when you are in the back of a police car or in the back of an ambulance– Chris Murphy, a lawyer who does criminal defense and plaintiff’s personal injury; I bring death and taxes to life-Jenn Taddeo, a trusts and estates lawyer; When the Feds come knocking, I’ll do the blocking-Jose Sierra, a white collar attorney—who is now in-house.)
I have also met a number of lawyers and other professionals who have found very creative ways
Read moreCreative Ways to Differentiate your Law Practice (without showcasing your expertise)
If you want to grow your law practice, having a good strategy is important. Figuring out who are your ideal clients and what are the ideal matters you want to work on is an important first step in building a marketing plan. Creating a niche practice area is an important way to ensure that you have differentiated yourself from the competition. Mapping out who are your key referral sources and how you can build relationships with these referral sources is essential. The process of coming up with a marketing plan is anything but mindless. A scattershot approach that lacks focus is far less likely to be effective.
I was recently a guest on Alay Yanjnik’s Lawyer Business Advantage Podcast. Like me, Alay is an experienced attorney coach and an active member of the ProVisors business network. We spoke about business development for lawyers, the importance of developing a niche, some of the career related coaching that I do and a number of other related
Since the start of the year, we’ve learned a lot from COVID-19 about how disease spreads. While it is hard to see beyond the toll that the pandemic is taking on our health and on our economy, I’ve been looking for the silver linings and the lessons we can learn. In the future, I’ll look back nostalgically on this time and remember the months I was able to have dinners with my three adult children who are all living with us.
Zoom works well when you are trying to connect with just a few contacts. We may be physically distant, but we don’t need to be socially distant. If you are going to use it for larger gatherings, make sure your meeting is structured and moderated. 
