Marketing is more art then science but one thing is for sure, if you take the time to define your niche, you will have a lot more success in generating referrals. I always tell my [...]
When it comes to receiving gifts, I freely admit that I’m a tough customer. There aren’t that many things that I want. And when I do want something, I’m usually pretty picky. But this past [...]
For most lawyers, networking is right up there with getting root canal or spending time in a Porta Potty. It’s a necessary and useful activity. But it is not fun. Attending networking functions can feel [...]
Barack Obama took a lot of flack for that comment in 2008. On the one hand, he was marketing to his supporters and he struck a chord. At the same time, he managed to alienate [...]
Good marketing involves good story telling. This is true whether you are marketing yourself as a candidate for a new job, marketing your company to a prospective hire or marketing yourself as a professional looking [...]
