• Simplicity is the Key to Marketing Success

    By Published On: April 7, 2021Categories: legal marketing

    You don’t have to be a professor of English literature to come up with language that communicates what you do. In fact a complex message is likely to get lost.  [...]

  • What is Coaching? Listen to Two Mock Sessions with a Master!

    By Published On: April 6, 2021Categories: attorney career satisfaction, attorney coaching

    Wondering what coaching really is?  In two recent episodes of the Counsel to Counsel Podcast, Beth Masterman (who’s name is very fitting), coaches Steve, a 9th year associate at an [...]

  • A Mock Coaching Session-Part I

    By Published On: March 23, 2021Categories: Coaching Ideas

    Wondering what really happens during a coaching session?  Listen to a master coach, Beth Masterman, work with a 9th year associate who didn’t make partner at his AmLaw100 firm.  In [...]

  • And the Winner is…

    By Published On: March 17, 2021Categories: Coaching Ideas

    We are please to announce the first winner of The Jennys!  Zohar Nevo, a talented corporate associate at the law firm Foley Hoag, has been selected for his continued ability [...]

  • Episode 58-Managing Your Exit (Career Succession Planning– with Bill Lahey, Esq.)

    By Published On: March 9, 2021Categories: attorney career satisfaction, career success in the law

    With aging baby boomer in their senior ranks, 100s of law firms  throughout the country are facing succession planning issues.  How can the firm make a successful transition and ensure [...]

  • In a Job Search, Should You Follow Your Interests or Trends in the Marketplace?

    By Published On: March 4, 2021Categories: Coaching Ideas

    For law students and recent law school graduates in a job search, the question is:  do you follow your interests?  Or do you look where the jobs are?  Read my [...]

  • Introducing “The Jennys”-For Creativity in Professional Services Marketing (Because “The Stevies” Was Already Taken”)

    By Published On: March 3, 2021Categories: effective communication, legal marketing

    Some of my best (and worst ) inspirations come to me at 4:30 a.m.  That happened to me in early February when I woke up thinking about all of the [...]

  • Steve Seckler, Attorney Career and Marketing Coach–Guest on Winning Business Radio with Host Kevin Hallinan

    By Published On: March 1, 2021Categories: Coaching Ideas

    Kevin Hallinan recently interviewed me for his show Winning Business Radio. Kevin develops sales teams into high achievers, and sales leaders into true coaches and mentors utilizing the Sandler Sales [...]

  • Battling an Epidemic of Spam Filtering (and “User Error”)-Tips to Improve Your Communication

    By Published On: February 27, 2021Categories: e-mail communication, e-mail marketing, legal marketing

    I’ve always made a habit of responding to email messages within a day (even if just to say I’m sorry but I’m busy right now and will try to get [...]

  • Billable Work vs. Investment Hours

    By Published On: February 21, 2021Categories: attorney career satisfaction, career success in the law, work life balance

    Paul Morton has a lot to say about the term “non-billable hours”.  Paul is the COO of the law firm Burns and Levinson in Boston.  He has been a figure [...]

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