• By Published On: May 19, 2021Categories: Coaching Ideas

    This month’s Jenny Award for Creativity in Professional Services Marketing goes to none other than Jenny herself.  Jenny (my wife) has created a new tagline Because Everyone Needs a Theditor. [...]

  • By Published On: May 17, 2021Categories: legal marketing, social media for lawyers

    LinkedIn is a critical marketing tool for lawyers. This has been underscored this year as the world of in-person networking has remained largely shut down.  But as the world opens [...]

  • By Published On: May 10, 2021Categories: Coaching Ideas

    One of the great things about my business networking group ProVisors is that many members  have developed very creative  tag lines.  As I previously posted, a good tag line is [...]

  • By Published On: May 3, 2021Categories: Coaching Ideas

    Are you a law firm associate thinking about your partnership prospects? Join a great group of career and marketing professionals (and other ambitious associates like you) for an informal discussion [...]

  • By Published On: April 28, 2021Categories: Coaching Ideas

    Are you a law firm associate thinking about your partnership prospects? Join a great group of career and marketing professionals (and other ambitious associates like you) for an informal discussion [...]

  • By Published On: April 27, 2021Categories: Coaching Ideas

    Deborah Danger, of DangerLaw, has been awarded a Jenny for her creativity in marketing her practice.  In her case, Deborah makes very effective use of humor as a marketing tool. [...]

  • By Published On: April 18, 2021Categories: Coaching Ideas

    Right now, there are hundreds if not thousands of law firms with aging baby boomer partners.  How will their firms survive into the future, how do they pass the reins [...]

  • By Published On: April 7, 2021Categories: legal marketing

    You don’t have to be a professor of English literature to come up with language that communicates what you do. In fact a complex message is likely to get lost.  [...]

  • By Published On: April 6, 2021Categories: attorney career satisfaction, attorney coaching

    Wondering what coaching really is?  In two recent episodes of the Counsel to Counsel Podcast, Beth Masterman (who’s name is very fitting), coaches Steve, a 9th year associate at an [...]

  • By Published On: March 23, 2021Categories: Coaching Ideas

    Wondering what really happens during a coaching session?  Listen to a master coach, Beth Masterman, work with a 9th year associate who didn’t make partner at his AmLaw100 firm.  In [...]

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