I’m the son of a math professor and a school psychologist. Marketing did not come naturally to me. I made a lot of mistakes a long the way. But in the 30+ years since I graduated from law school, I’ve had the good fortune to learn from some of the pioneers in legal marketing. Selling legal services can actually be fun. All you need is an interest in other people.
There are many mistakes that we make as lawyers in trying to sell our services. In a recent article in the ABA publication GPSolo eReport, I identify my list of 18. Feel free to email me with your own!