When You Introduce Yourself, Keep it Simple

When someone asks what you do, explain it like you would to a 10 year old (advice from Sami Azhari at the recent networking day hosted by ProVisors).  According to Bruce La Fetra, there is a big caveat.  “Don’t explain what you do. Explain how you improve your clients’ lives or business. Talk about results, not process. Explain THAT so a 10-year-old can understand.”