It is well established that referrals are a very important source of business for lawyers and other professionals. I’ve written about that here, here and here. Since legal needs are are episodic, for most attorneys, being in the right place at the right time to hear about a legal need is challenging. Having other professionals keeping their ear to the ground for services that you can provide, dramatically increases your marketing effectiveness.
It is also well established that leads that come through referrals are much more likely to turn into business. They are pre-qualified.