How to Handle Derivative Referrals

It is well established that referrals are a very important source of business for lawyers and other professionals. I’ve written about that here, here and here.  Since legal needs are are episodic, for most attorneys, being in the right place at the right time to hear about a legal need is challenging. Having other professionals keeping their ear to the ground for services that you can provide, dramatically increases your marketing effectiveness.

It is also well established that leads that come through referrals are much more likely to turn into business.  They are pre-qualified.

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What Does it Take to Generate Legal Work?

I had a “troika” the other day with Frank Rudewicz of the accounting firm Blum Shapiro and Steven Konowitz of the Law Firm Konowitz and Greenberg. Troikas, for the uninitiated, are a gathering of three Provisors members. They are set up in order to help members get to know each other and they serve as a nice complement to the monthly meetings you have with your Provisors home group (or affinity group– or group where you have served as a guest).

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