Admittedly, I haven’t focused that much on my blog in recent years (it was more of a passion when I launched it in 2005); but when I’m at my best, I post to Counsel to Counsel several times a month. Blogging is a way for me to gather my thoughts about career and marketing issues facing the legal community. In a small way, blogging also helps me to raise my visibility in the legal community.
If marketing is important to your professional success, then you know the drill. Other professionals are hard to reach. You want to connect with potential referral sources. You want to build your relationships with current and past clients. You know how important it is to take the time to have coffee with individuals in your network. But if you are like me, you also know that no one answers their phone and email messages often go unanswered.
Not yet! At least that is the conclusion in a new report entitled The State of Law Firm E-Mail Marketing. According to an e-mail I received from Josh Fruchter: As you may be aware, law firms are heavy users of email marketing. But until now, legal marketers had no industry benchmarks to consult to measure … Read more
There is an interesting discussion about e-mail etiquette on the Legal Talk Network. The hosts ask whether the rapid growth of on-line communities like Twitter and LinkedIn have changed any of the rules. I coauthored an article on the subject just as Web 2.0 was beginning to take off. Some of those rules still hold. … Read more