Why Marketing Yourself through Directories is So 20th Century

When looking for lawyers with a particular area of expertise, in-house counsel are increasingly turning to Google and a robust on-line presence to validate referrals. That is not to say that directories have ceased to have any relevance.  You still want to be listed in Martindale, Best Lawyers and any published lists of top experts … Read more

Improve Your Emotional Intelligence and Sell More Effectively

One of the reasons that brilliant lawyer may not be brilliant salespeople is that selling requires emotional intelligence. Since the two are independent of each other, it is not unusual for an academically bright individual to be less talented in the emotional intelligence department. The good news is that emotional intelligence is not fixed.   Through … Read more