Browsing Month 'June, 2019’ RSS

With LinkedIn, Measure Quality of Engagement not Quantity

Date June 18, 2019 Comment Comments Off on With LinkedIn, Measure Quality of Engagement not Quantity

With LinkedIn, Measure Quality of Engagement not Quantity

provisorslipostLike most people who share content on LinkedIn, whenever I post something, I start to focus on how many views the post has had.  It is a fun way to see if my messaging is having any impact and in a small way, it is a measurement of whether my marketing is working.  I do the same when I send out newsletters.

Anyone who posts on Facebook or Instagram knows the feeling.  You get a little rush of dopamine when you see the “likes” adding up.  But focusing on the quantity of views on LinkedIn may not be a very good measure of how much impact you are having with your target audience.

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Find Your Tag Line; Make Yourself Memorable

Date June 13, 2019 Comment Comments Off on Find Your Tag Line; Make Yourself Memorable

Find Your Tag Line; Make Yourself Memorable

provisors-logo-circle-2xI joined ProVisors today and I’m really looking forward to getting to know the members of my home group, Cambridge I.  ProVisors is a business networking organization that provides a great platform for building your network.  There are a lot of lawyers who are members and I can already see how valuable it is going to be. Read more…

Marketing Lessons From Politics

Date June 5, 2019 Comment Comments Off on Marketing Lessons From Politics

Marketing Lessons From Politics

valerie-jarrettI recently listened to a great episode of my favorite podcast, Stay Tuned With Preet  (see May 16-D.C. Dramas & Advising Obamas).  Anyone who knows me knows I am a huge fan of Preet Bharara, a rational voice who provides insightful commentary on the law, politics and the Trump administration.

In this episode, Preet interviews Valerie Jarrett a former senior advisor to President Obama. She has just released a memoir called Finding My Voice: My Journey to the West Wing and the Path Forward and she is on the book tour.  While she spoke a lot about Chicago politics, Barack Obama’s rise and her own career from biglaw to public service, a lot of what she had to say is relevant to legal marketing.  Here are some of my takeaways from the interview: Read more…

Starting Business Conversations at Networking Functions and Beyond

Date June 4, 2019 Comment Comments Off on Starting Business Conversations at Networking Functions and Beyond

Starting Business Conversations at Networking Functions and Beyond

deb-scaringi-photo-e1309454901792In my latest podcast, I interview Deb Scaringi about ways to increase your effectiveness at networking functions.  Click here to listen or find Counsel to Counsel on your favorite podcast app.

See show notes for lots of business development resources.