Good marketing involves good story telling. This is true whether you are marketing yourself as a candidate for a new job, marketing your company to a prospective hire or marketing yourself as a professional looking to generate new business.
Telling a “good” story is not always easy for analytical professionals. Lawyers, for example, are accustomed to “documenting” and being “thorough”. But good storytelling is not about being thorough. If you want to craft a good story, one that will make your point and one that will be memorable, it is important to be selective. Give the details which make your point. Avoid the facts which dilute or potentially contradict the message. It’s okay to be selective as long as you don’t distort the truth.