On a weekly basis, attorneys ask me about making the transition from practicing law to legal recruiting. Here’s an article I recently wrote that should give you a good insight into the reality of legal recruiting. https://www.lawcrossing.com/article/index.php?id=2402
A few minutes ago, I was reviewing some senior associate biographies on a law firm website. I was pretty surprised. They all said the same thing: where the person went to law school, when they graduated, and any activities they did in law school. Some of the biographies ended with sentences such as, “Jim was … Read more
Before you invest significant time and money in a marketing program, it is important to understand what marketing can’t do for you. For example, a great marketing program can’t make up for being a bad lawyer or offering legal services to a target market that does not need those services.
The author of Adam Smith, Esq. discusses the growing practice of removing associate information from law firm web sites. He argues that putting a lot of energy into the professional development of associates is a much more effective associate retention tool.