The Two “Whys” of Job Hunting for Lawyers

You have landed an interview for your dream law job.  Maybe you sent in a resume and cover letter and you were fortunate to be selected from a pile of applicants for the first round. Perhaps a recruiter introduced you to the law firm or company.  Or more likely, you leveraged your network* to help your resume rise to the top of the pile and get you in the door.  Perhaps you aren’t sure yet if this is your dream job; but now it is game time.

Over the years, I’ve prepared hundreds of candidates for interviews and while my advice about interviewing still stands (updated here for a virtual world), I’ve come to appreciate that there are two key questions that you need to be able to answer convincingly in an interview:  Why should the firm or company hire you? and Why do you want the job?

On the surface, why should the firm hire you may seem obvious. They selected you for an interview because you have the skills and experience that they need.  You need to be able to address questions that get to the core of your competence to perform the job.  If you are asked about experience that you lack, you need to be able to explain how other things you have done can make up for anything that is missing from your resume.

But even more important is your ability to explain why you are the best candidate (i.e. beyond your competence).

One way to do this is to demonstrate that you are the candidate that really wants to job.  Companies like to hire individuals that are interested in them (i.e. not candidates who are merely trying to leave a bad situation or candidates who are interested in them but are really just looking for a better paycheck).

Beyond showing enthusiasm to continue with the process and explaining that you meet the requirements in the job description, what are some

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Jenny Gamson Receives a Jenny!

This month’s Jenny Award for Creativity in Professional Services Marketing goes to none other than Jenny herself.  Jenny (my wife) has created a new tagline Because Everyone Needs a Theditor. “Theditor”, a contraction between the words therapist and editor, was born from numerous conversations I’ve had with Jenny prior to sending responses to inflammatory email messages.  According to Jenny, none of us are capable of exercising self-restraint when our emotions are triggered by hostile emails.

Jenny’s new tagline is fitting because of the excellence that Jenny displays in preventing family members (i.e. me), from destroying

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We Take the “Sh” out of “IT”-Great Branding With Great Taglines

One of the great things about my business networking group ProVisors is that many members  have developed very creative  tag lines.  As I previously posted, a good tag line is simple, unforgettable, and  succinct (thank you ProVisors members Tricia Montgomery, a branding expert in Seattle and Larry Cohen of Glyphix).  I will continue to post great tag lines here (for inspiration and entertainment). Today’s tagline comes from Michael Paul of Swift Chip Inc.  Their tag line quickly conveys what they do in a way that is unforgettable. 

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How Can You Build Your Law Firm Partnership Prospects?-Join Us on Clubhouse this Friday (May 7 at noon ET)

Are you a law firm associate thinking about your partnership prospects? Join a great group of career and marketing professionals (and other ambitious associates like you) for an informal discussion on Clubhouse. Clubhouse is a new platform where people can gather and have conversations that mimic real life. No recordings, come or leave whenever you want, ask questions, or just listen.

I’ll be joined by coaches from around the country Alay Yajnik, Lana Manganiello, Steve Fretzin (who I met through my business networking group ProVisors), and Clubhouse guru Kristyn Brophy.  They each bring years of experience in building a legal practice and building a satisfying legal career.

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Partnership Prospects-a Clubhouse Room for Law Firm Associates (May 7 at Noon ET/11 CT/9 PT)

Are you a law firm associate thinking about your partnership prospects? Join a great group of career and marketing professionals (and other ambitious associates like you) for an informal discussion on Clubhouse. Clubhouse is a new platform where people can gather and have conversations that mimic real life. No recordings, come or leave whenever you want, ask questions, or just listen.

I’ll be joined by coaches from around the country Alay Yajnik, Lana Manganiello, Steve Fretzin (who I met through my business networking group ProVisors), and Clubhouse guru Kristyn Brophy.  They each bring years of experience in building a legal practice and building a satisfying legal career.

For now, you need to have an iPhone and if you are not already a member, you’ll need to find someone to invite you to be a member of Clubhouse.  If you are already a member, click here to join at Noon ET on May 7.

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Deborah Danger Receives a Jenny for Creative Use of Humor

Deborah Danger, of DangerLaw, has been awarded a Jenny for her creativity in marketing her practice.  In her case, Deborah makes very effective use of humor as a marketing tool.

I met Deb through my business networking group, ProVisors.  (ProVisors is filled with creative professionals who may be in line for future Jennys.)

Deb offers a 5% discount to any client who makes her laugh.  Offering this discount not only has the benefit of making clients feeling like they are getting better value, but it also serves as a way to break the ice in addressing uncomfortable subjects.

According to Deborah: Many people find estate planning a dismal chore.  I don’t blame them. The task at hand is imagining the world without you in it. There is nothing more heartwarming than when one of them says something ridiculous that makes me laugh…and then they laugh and exclaim, “We made you laugh!  We get a 5% discount!”  It changes the entire tone of the meeting and deepens the professional trust they place in me and usually allows for a deeper exploration of their intentions.

In addition, Deb has created a board game which she calls Why Wonder When You’re Six Feet Under? She incorporates the game into her talks to prospective clients. It is like the T&E version of an escape room. Players draw cards which raise an array of challenges that can be solved through effective

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How Can Senior Attorneys Transition Their Practice and Get Value

Right now, there are hundreds if not thousands of law firms with aging baby boomer partners.  How will their firms survive into the future, how do they pass the reins to the next generation?  What options do senior attorneys have to transition their practice?  In my latest interview on the Counsel to Counsel Podcast, I speak

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And the Winner is…

We are please to announce the first winner of The Jennys!  Zohar Nevo, a talented corporate associate at the law firm Foley Hoag, has been selected for his continued ability to employ creativity in marketing his legal services.  Zohar, who is always thinking out of the box, was actually the inspiration for The Jennys.  While practicing at Yigal Arnon & Co.,  one of the leading law firms in Israel, Zohar created the Zohar Nevo Awards which he handed out liberally to colleagues he liked.

Zohar has a regular practice of sending whimsical postcards to colleagues, business contacts, and clients whenever he is traveling around the world.  But he will also send interesting postcards he finds close to home (he sent me one he found at Brookline Booksmith).

Earlier this winter,

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