Episode 49-Adapting to Change, Pivoting to In-house and DEI in the Legal Profession [on the C2C Podcast]

Bill Gavotch, General Counsel of Primark US, has also worked in-house at Staples and for three major firms in Boston.  In the latest interview on the Counsel to Counsel, Bill talks about how he has had to adapt to change throughout his career, what it was like to leave private practice, and how civic engagement has greatly enhanced his professional and personal life.

Read moreEpisode 49-Adapting to Change, Pivoting to In-house and DEI in the Legal Profession [on the C2C Podcast]

Crisis Management and a Legal Career in Education [podcast]

Jonathan Moll is my latest guest in the Counsel to Counsel Podcast. Jonathan spent over twenty years in private practice before becoming the first General Counsel at Babson College.  Babson had been Jonathan’s client almost from the day he started practicing law.  Jonathan talks about how he developed a specialty in representing education clients and a particular niche in crisis management.

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Professional Development in a Crisis [Podcast]

These are challenging times for all of us but there are still great ways to advance your career as a lawyer, even in a time of social distancing. You have to be proactive, take care of yourself, be realistic and accept that it is harder now to juggle work and family, etc. These and other great tips from my co-presenters on a podcast sponsored by the American Health Law Association .

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How About Adding a Podcast to Your Legal Marketing Toolkit?

In the latest episode of Counsel to Counsel, I speak with Jared Correia, one of the pioneers in legal podcasting.  Jared was a huge mentor to me when I was launching the Counsel to Counsel podcast back in 2018 and I’m very pleased to welcome such a seasoned veteran.

As of 2019, over half the US population had listened to at least one podcast. In 2019 over 100 million people listened to at least one podcast every week. There are over 700,000 active podcasts and 29 million podcast episodes available.

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The Legal Sales Life Cycle-podcast

Listen to my interview with Julie Fleming as part of the Legal Rainmakers Virtual Symposium. In this session, I discuss the Legal Sales Life Cycle (i.e. how the balance of marketing and business development activities shifts as a professional gets more senior).

The Importance of Focus When Trying Out New Marketing Activities

It is important to have a plan if you want to build your law practice and having a written marketing plan will greatly increase the likelihood that you will actually follow through. But for attorneys, there are many obstacles that get in the way of marketing. Most lawyers are more comfortable doing actual legal work than spending time on marketing activities. Then there is always the lure of the billable hour (how can I spend time on non-billable work when there is still billable work to be done).

Probably the biggest challenge that attorneys face is that they are trying to change their behavior. They are not accustomed to spending time building their reputation or on business relationship building and some of these activities do not feel either natural or comfortable. So even if a written plan is put in place, executing that plan can be difficult.

Read moreThe Importance of Focus When Trying Out New Marketing Activities