We have come a very long way since lawyers first embraced direct mail marketing. Websites are almost ubiquitous (or at least the absence of a website probably sends the message that a law firm is behind the times.) E-mail marketing is now being widely used by major law firms to supplement (or in some cases … Read more
My Career Audit for Associates is now available on the BCG website. This is a tool I created to help law firm associates evaluate what they like and dislike about their present firm. It is not meant to be a substitute for career counseling. Rather, it is a quick way to take stock in your … Read more
An article appeared in the WSJ on why 50.3% of all managers and professionals are female but women still comprise fewer than 2% of Fortune 1000 CEOs and just 7.9% of Fortune 500 top earners. Carol Hymowitz of the WSJ reports that Catalyst (a women’s leadership organization) analyzed more than 40 studies of men and … Read more
A blogger reminds us (check 10/15/05 post) that face time is an important part of developing your client relationships .
Here a marketing consultant suggests a somewhat agressive technique for “closing business”. For a more organic approach, here is an article I wrote a while back for Massachusetts Lawyers Weekly.
CT law firm salaries continue to lag far behind Boston and New York. But CT firms are following the upward trend already seen in California.
The Career Journal of the Wall Street Journal publishes an array of free career resources. A recent article suggests that the shotgun approach may not be the most effective way to look for a job. I’ve been telling this to recent law school graduates for years. It’s just another application of the concept that “less … Read more
In Pursuit of Attorney Work-Life Balance: Best Practices in Management provides new data on the strategies utilized by employers to support attorney work-life balance and on the nature of the conflicts attorneys experience between their work responsibilities and personal/family priorities.
Here is a marketing checklist for large firm associates. It is nice the way Larry Bodine has broken the list down by class year (i.e. he does a nice job of illustrating why it makes sense to start thinking about marketing early in your career.)
Large law firms continue to increase their use of temp attorneys on large, document intensive cases. An article in the National Law Journal shows that the numbers at some firms are growing signifcantly. I clearly see the benefit to firms. Temp staffing allows for much more flexible hiring and eliminates the problem of having to … Read more