Jenny Gamson Receives a Jenny!

This month’s Jenny Award for Creativity in Professional Services Marketing goes to none other than Jenny herself.  Jenny (my wife) has created a new tagline Because Everyone Needs a Theditor. “Theditor”, a contraction between the words therapist and editor, was born from numerous conversations I’ve had with Jenny prior to sending responses to inflammatory email messages.  According to Jenny, none of us are capable of exercising self-restraint when our emotions are triggered by hostile emails.

Jenny’s new tagline is fitting because of the excellence that Jenny displays in preventing family members (i.e. me), from destroying

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Episode 63-LinkedIn in 30 Minutes (with Kristyn Brophy)

LinkedIn is a critical marketing tool for lawyers. This has been underscored this year as the world of in-person networking has remained largely shut down.  But as the world opens up and we find ourselves at conferences, networking functions, meeting for lunch or coffee, LinkedIn will continue to be an important tool in the marketing tool bag.

In this episode episode of the Counsel to Counsel Podcast, we do a quick dive into LinkedIn and talk about how to make the most of LinkedIn. My guest Kristyn Brophy has a lot to say about using the platform more effectively.

Kristyn has worked in-house at a number of major law firms in the Boston area .  More recently she joined Legal Internet Solutions Incorporated as Director of Client Strategy.  She is a fountain of knowledge about legal marketing, social media, and the newest platform in the social media ecosystem, Clubhouse.

Find the Counsel to Counsel podcast wherever you get your podcasts or click here to listen on your desktop.

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We Take the “Sh” out of “IT”-Great Branding With Great Taglines

One of the great things about my business networking group ProVisors is that many members  have developed very creative  tag lines.  As I previously posted, a good tag line is simple, unforgettable, and  succinct (thank you ProVisors members Tricia Montgomery, a branding expert in Seattle and Larry Cohen of Glyphix).  I will continue to post great tag lines here (for inspiration and entertainment). Today’s tagline comes from Michael Paul of Swift Chip Inc.  Their tag line quickly conveys what they do in a way that is unforgettable. 

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How Can You Build Your Law Firm Partnership Prospects?-Join Us on Clubhouse this Friday (May 7 at noon ET)

Are you a law firm associate thinking about your partnership prospects? Join a great group of career and marketing professionals (and other ambitious associates like you) for an informal discussion on Clubhouse. Clubhouse is a new platform where people can gather and have conversations that mimic real life. No recordings, come or leave whenever you want, ask questions, or just listen.

I’ll be joined by coaches from around the country Alay Yajnik, Lana Manganiello, Steve Fretzin (who I met through my business networking group ProVisors), and Clubhouse guru Kristyn Brophy.  They each bring years of experience in building a legal practice and building a satisfying legal career.

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Partnership Prospects-a Clubhouse Room for Law Firm Associates (May 7 at Noon ET/11 CT/9 PT)

Are you a law firm associate thinking about your partnership prospects? Join a great group of career and marketing professionals (and other ambitious associates like you) for an informal discussion on Clubhouse. Clubhouse is a new platform where people can gather and have conversations that mimic real life. No recordings, come or leave whenever you want, ask questions, or just listen.

I’ll be joined by coaches from around the country Alay Yajnik, Lana Manganiello, Steve Fretzin (who I met through my business networking group ProVisors), and Clubhouse guru Kristyn Brophy.  They each bring years of experience in building a legal practice and building a satisfying legal career.

For now, you need to have an iPhone and if you are not already a member, you’ll need to find someone to invite you to be a member of Clubhouse.  If you are already a member, click here to join at Noon ET on May 7.

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Deborah Danger Receives a Jenny for Creative Use of Humor

Deborah Danger, of DangerLaw, has been awarded a Jenny for her creativity in marketing her practice.  In her case, Deborah makes very effective use of humor as a marketing tool.

I met Deb through my business networking group, ProVisors.  (ProVisors is filled with creative professionals who may be in line for future Jennys.)

Deb offers a 5% discount to any client who makes her laugh.  Offering this discount not only has the benefit of making clients feeling like they are getting better value, but it also serves as a way to break the ice in addressing uncomfortable subjects.

According to Deborah: Many people find estate planning a dismal chore.  I don’t blame them. The task at hand is imagining the world without you in it. There is nothing more heartwarming than when one of them says something ridiculous that makes me laugh…and then they laugh and exclaim, “We made you laugh!  We get a 5% discount!”  It changes the entire tone of the meeting and deepens the professional trust they place in me and usually allows for a deeper exploration of their intentions.

In addition, Deb has created a board game which she calls Why Wonder When You’re Six Feet Under? She incorporates the game into her talks to prospective clients. It is like the T&E version of an escape room. Players draw cards which raise an array of challenges that can be solved through effective

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How Can Senior Attorneys Transition Their Practice and Get Value

Right now, there are hundreds if not thousands of law firms with aging baby boomer partners.  How will their firms survive into the future, how do they pass the reins to the next generation?  What options do senior attorneys have to transition their practice?  In my latest interview on the Counsel to Counsel Podcast, I speak

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Simplicity is the Key to Marketing Success

You don’t have to be a professor of English literature to come up with language that communicates what you do. In fact a complex message is likely to get lost.  We are bombarded all day long with marketing messages. The ones that stick (and the ones that will lead to quality  referrals–i.e. work you want to do), should be understood by a child in elementary school.

Here are two slides from a great presentation I heard in the Fall (“Sizzle or Suck”) that elaborate on this point in a very meta way (simplicity to get across the point that simplicity is key).  The presenters included

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What is Coaching? Listen to Two Mock Sessions with a Master!

Wondering what coaching really is?  In two recent episodes of the Counsel to Counsel Podcast, Beth Masterman (who’s name is very fitting), coaches Steve, a 9th year associate at an AmLaw100 firm. Steve (who is played by Steve Seckler), has been passed over for partnership and is is trying to assess his career options.

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