Believe it or not, most former clients would be happy to hear from you.
Yet many lawyers talk themselves out of reaching out: “It’ll feel salesy… They’re too busy… I don’t want to bother them.”
That’s negative self-talk, not reality. But it is what I hear from my clients all the time.
Former clients have already shown that they trust you.
So reconnecting isn’t selling. It’s staying top of mind with people who know your value. They can become your best source of referrals. Or they can make introductions to new referral sources.
A quick check-in, sharing an article, or asking how they’re doing keeps the relationship warm and lets you be helpful without pitching services.
Stop letting the inner critic put a halt to your networking.
Reach out. You’ll be surprised how glad people are to hear from you.