I don’t collect artwork 🖼️. Aside from the expense 💰, I like things I can easily share with other people…like memes.
And since I joined ProVisors, I’ve been collecting (and sharing) taglines.
A good tagline is a great way to quickly differentiate yourself and make yourself memorable.
While not everyone’s business lends itself to a good tagline and while having a good tagline does not have to be an essential part of your marketing, a good tagline can increase the likelihood that you will stay top of mind.
Some of the most successful companies in the world have great taglines which produce an emotional response.
Nike understands this. So do Apple, and Verizon.
And successful politicians often have great slogans.
Here are some examples that have resonated with me in the last several years.
🎇 Carol Marzouk, The Executive Lion Tamer®️-executive coach
🎇Taking Aspiring Americans From Visa Application To Pledge Of Allegiance-Saja Raoof-immigration lawyer (Saja also uses: Border Wall Destroyer)
🎇I bring Death and Taxes to Life- Jennifer Taddeo –T&E lawyer
🎇Marc E. Hankin – Protect What You Have In Mind ®- patent lawyer
🎇I work with HENRY’s (high earners not rich yet)- Patrick Cote, CFA, CFP®-financial planner
🎇The Home Equity King-Glenn Rosengard-banker
🎇I take the SH out of IT-Michael Paul-IT consultant
🎇The Queen of Non-Profits-Leigh Tucker-a gay accountant; (Leigh also uses: Your Nonprofit Guru.. If I can’t help you, I’ll find someone who can…)
🎇Reconstructionist Lawyer (she disconnect clients from their plastic)-Theda Page- Collin County Bankruptcy Attorney
🎇You go to court to make a point. You go to mediation to make a deal-Michael Bunim -mediator)
🎇Hurt, Can’t Work, Call me- Tanusha Thuraisingam -SSDI attorney
🎇I mediate conflict with people who are stuck with each other-Leigh Chandler-mediator
🎇If it is healthcare, I care- Edward Cyran-healthcare lawyer
🎇We help your business bloom-Nella Bloom (she/her) Bloom-business lawyer
🎇Do you want a patent that hangs up on the wall or a patent that stands up in court?-Steven Evans-patent litigator