Selling Professional Services With Stories

Storytelling is key to selling professional services. And you don’t have to be a great story teller. If you take the time to come up with a few anecdotes that illustrate what you do, you are more likely to be memorable.  Our brains are wired for stories.   If a story is “good”, it will illustrate to the potential client or referral source, that you can handle the kind of problem they have or are likely to encounter.