Making Selling Easier for Lawyers

Why do attorneys find it difficult to sell?  Is there something intrinsic in a lawyer’s personality that gets in the way when they try to market their services?   What are some of the ways that lawyers can improve their sales effectiveness and overcome these natural barriers?

I was recently interviewed  about these topics on the Legal Talk Network by  Jared Correia of MassLOMAP .  In the interview, I discuss with Jared some of the ways you can get past your own natural obstacles and build the practice you want.  Click here to listen to the podcast or subscribe to this and other LTN podcasts through iTunes.

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