Substance (not Method of Communication) Should Remain Focus of Ethics Regulation

That’s the gist of a thoughtful comment submitted to the ABA’s Commission on Ethics 20/20.   (The commission was established to “perform a thorough review of the ABA Model Rules of Professional Conduct and the U.S. system of lawyer regulation in the context of advances in technology and global legal practice developments”.)

A number of leaders in the field of law firm marketing have voiced strong concerns that the Commission would adopt rules that would impede the use of social media as an important marketing tool for attorneys (See e.g.)

The comment, submitted by PR firm Hellerman Baretz, suggests that the ABA  “Should Neither Prohibit Nor Discourage the Use of Internet-Based Tools for Client Development”.

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