Making time to exercise has never been a real problem for me; but lately, I’ve been finding it difficult to set aside a full hour to get in a workout. Then a radical concept hit me (courtesy of my wife who has had even more of a time crunch this Fall): exercising for 20 minutes is considerably better than not exercising at all.
The same is true, of course, when it comes to selling legal services. Spending 20 minutes a day doing something related to marketing or business development is considerably better than doing nothing.
For most of us, marketing is easy to put off for a rainy day. We justify postponing making phone calls and arranging lunches because we tell ourselves that the 20 minutes is better spent doing billable work. Furthermore, we rationalize that 20 minutes is not a meaningful investment of time in marketing
But it is! So spend 20 minutes a day (every day) on something that advances your practice. By the end of the year, you will have racked up a meaningful investment of time in your future success-and with any luck, your practice will grow.