The Importance of Serendipity in Networking

I’m a guest blogger again on the MA LOMAP blog.   This week,  I’ve posted about the role that serendipity plays in networking and relationship building.   Planning out your marketing activities (including planning what functions you will attend and who you hope to meet) is important.   But once you are at an event, the planning should stop and serendipity should take over.   Click here to read more.