Clearly Shakespeare was not giving advice about marketing when he wrote those lines in Romeo and Juliet. What you call your business can have a great impact on how you are perceived by potential clients. Even if you are a great personal injury lawyer, calling yourself Business Lawyers of Boston is going to attract the wrong inquiries.
For many years, I have operated my business under the name Seckler Legal Consulting. While I realized long ago that “consulting” is an ambiguous term, I was trying to cast a broad net that would include both the coaching I do and the consulting I provide to law firms.
But as coaching lawyers on marketing and career issues has become my primary focus, my messaging needs to change. And so, Seckler Legal Coaching is born.
While I’m still the same professional who helps both individual lawyers as well as law firms, Seckler Legal Coaching better captures my primary focus. I still care about how law firms manage themselves in a changing business environment for legal services. I still consult with firms about how to attract, develop and retain talent and how to market more effectively. But “Coaching” best captures the essence of what I do.