A marketing consultant says that in these times, lawyers should spend at least 3 hours a week on marketing activities. But what if you can’t figure out how to spend those three hours most effectively? Hire a coach. That’s what Jim Hassett suggests.
When hiring a coach, make sure you find someone who you feel you can work with. Do you want a drill sergeant? A cheerleader? A strategist? An individual who shares your values? For more on coaching click here.