Providing free content to prospects is a great way to market yourself. The Wellesley Hills Group has done just that by serving up a free e-book called Mastering Rainmaking Conversations.
It’s a quick read and of course no single book can turn you into a rainmaker. But for someone looking for a Reader’s Digest version of the subject matter, this is a very useful tool. The device of providing this book as a free download also illustrates how putting up content on the web is a great way to position yourself as an expert.