Avoiding Phone Tag

The telephone is still a critical business tool. While electronic communication is great for scheduling, creating a record and exchanging documents, it is hard to have a highly nuanced conversation in writing. So for the foreseeable future, the telephone is still a real player.

On the other hand, I find it increasingly difficult to reach people by phone.

The solution? Schedule a telephone conversation by e-mail. I’m doing this a lot more lately and wasting a lot less time leaving messages back and forth. Sometimes these meetings get postponed. But little time is wasted.

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