When legal work began to be outsourced to India, it was presumed that corporate counsel would be the most willing to employ the strategy to control legal expenses. Small firms were presumed to also be interested because LPO provides a ready and scalable workforce that is not on the regular payroll (i.e. small firms would be interested because it gives them a way to staff up temporarily for larger matters).
But one LPO asserts that large firms are beginning to use LPO as a way to pitch business to corporate counsel. By offering corporate clients high quality services at better rates, a few large firms now see LPO as a way to differentiate themselves from the competition.