7 Habits for Rainmaking Success

Marketing and business development is an important career issue for attorneys. While not everyone is destined to generate millions of dollars in originations, I truly believe that most lawyers have some ability to bring work to their firm. I also know that at most law firms, it is the lawyers with their own clients who have the most influence.

Becoming a great lawyer is a good place to start. Being a great lawyer won’t necessarily turn you into a rainmaker. But delivering great customer service to your clients is a great first step in the road to generating repeat legal work. Sara Holtz offers the following suggestions: it helps to have a plan, make business development a priority, do a lot of listening and follow up consistently.

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