Can law firms increase associate retention by training partners in how to be more likeable? I frequently speak with associates who feel like a cog in a giant wheel. If they received more attention from the partners they serve, maybe I would get fewer phone calls. Does this mean that associates need to like the partners they work with? At the very least, it seems obvious that associates need to feel respected and need to respect the partners for whom they work. This would dramatically improve life in many law firms. Likeability would also help but I think that respect would solve 90% of the problem.