A marketing consultant suggests that handwritten notes remain an excellent way to stay connected with clients and professional contacts. I think she overstates the case (e.g. I think certain clients appreciate getting articles by e-mail so they can quickly forward them to others.) Also, some people’s handwriting is so poor that there is little likelihood that a handwritten note will be appreciated (I speak with authority on this subject.) But there is no question that handwritten notes will stand out in our increasingly impersonal world.
One way to achieve the same result is to write a brief handwritten note on an otherwise printed letter. Using this technique, you can customize your direct mail marketing with less effort and still achieve the “personal” touch.