Don’t Forget About Marketing

It is much easier to see a return from business development activities than from marketing activities. After all, no one is going to hire you just because you were quoted in the New York Times, wrote an article for a trade association publication or spoke at a client seminar. But marketing activities play an important role in keeping up your visibility and in raising your credibility. If you spend some of your time marketing over a long period of time, then prospective clients will take you more seriously when you meet with them.

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