Using Reference Checks to Build Your Network

Reference ChecksIf you are a professional services provider and you want to grow your business, you know the importance of marketing.  Whether you are a lawyer seeking to represent startup technology companies, an agency recruiter like me who is looking to generate more search work from the life sciences industry or an accountant looking for individuals who need help with their tax returns, it is important to speak, write and participate in professional activities that enhance your reputation.

But marketing alone is generally insufficient to generate the work you want.  While branding and advertising may be enough to get customers to buy a cup of coffee at Starbucks, branding/marketing may not be enough to get a prospective client to pick up the phone and call a professional services provider.

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Persistence in the Age of Email Marketing

3D render of a man pushing a rock up mountainIf marketing is important to your professional success, then you know the drill.  Other professionals are hard to reach.  You want to connect with potential referral sources.  You want to build your relationships with current and past clients.  You know how important it is to take the time to have coffee with individuals in your network.  But if you are like me, you also know that no one answers their phone and email messages often go unanswered. 

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