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	<title>Seckler Legal Coaching</title>
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		<title>Why Putting Your Marketing Goals in Writing Works</title>
		<link>http://www.seckler.com/why-putting-your-marketing-goals-in-writing-works/</link>
		<comments>http://www.seckler.com/why-putting-your-marketing-goals-in-writing-works/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 19:37:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal careers]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[marketing goals]]></category>
		<category><![CDATA[putting your goals in writing]]></category>

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		<description><![CDATA[My latest LPM tip for the Massachusetts Bar Association&#8217;s Lawyers eJournal.
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		<title>In Selling Legal Services, Make Sure to Ask the &#8220;Right&#8221; Questions</title>
		<link>http://www.seckler.com/in-selling-legal-services-make-sure-to-ask-the-right-questions/</link>
		<comments>http://www.seckler.com/in-selling-legal-services-make-sure-to-ask-the-right-questions/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 02:06:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Lawyers are good at asking questions.  Making effective use of this skill (especially if you take the time to listen to the answers) will enhance your marketing effectiveness.  Read more in my latest article in the Massachusetts Lawyers Journal (pg. 16).
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		<title>In Selling Legal Services, Don&#8217;t Document; Tell a Good Story</title>
		<link>http://www.seckler.com/in-selling-legal-services-dont-document-tell-a-good-story/</link>
		<comments>http://www.seckler.com/in-selling-legal-services-dont-document-tell-a-good-story/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 02:35:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal marketing]]></category>

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		<description><![CDATA[Being thorough is a good quality for a practicing lawyer.  But it may not be the best way to communicate when trying to sell your services as a lawyer.  My latest tip in the MBA&#8217;s Lawyer&#8217;s eJournal.
]]></description>
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		<title>Where Lawyers Fall Down in Selling Legal Services</title>
		<link>http://www.seckler.com/where-lawyers-fall-down/</link>
		<comments>http://www.seckler.com/where-lawyers-fall-down/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 05:23:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal marketing]]></category>

		<guid isPermaLink="false">http://www.seckler.com/?p=1306</guid>
		<description><![CDATA[Lawyers are actually pretty good at marketing when they make the time.  Writing articles, researching novel issues, giving presentations and serving on relevant committees are all things that many lawyers feel comfortable doing.
These activities are all very important (they help raise the profile of the lawyer and of their firm).  But they don&#8217;t make clients [...]]]></description>
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		<title>Planning Your Goals for 2012</title>
		<link>http://www.seckler.com/planning-your-goals-for-2012/</link>
		<comments>http://www.seckler.com/planning-your-goals-for-2012/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 02:58:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[law firm management]]></category>

		<guid isPermaLink="false">http://www.seckler.com/?p=1301</guid>
		<description><![CDATA[Read my latest LPM tip in the Massachusetts Bar Association&#8217;s Lawyer&#8217;s e-Journal.  Contact me if you would like to receive some planning tools for 2012.
]]></description>
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		<title>Open Up During the Holiday Season</title>
		<link>http://www.seckler.com/open-up-during-the-holiday-season/</link>
		<comments>http://www.seckler.com/open-up-during-the-holiday-season/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 17:49:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal marketing]]></category>

		<guid isPermaLink="false">http://www.seckler.com/?p=1290</guid>
		<description><![CDATA[
Originating business requires the ability to look a prospect in  the eye and confidently tell them that you can solve their legal problem.  In sales parlance, you need to be able to &#8220;close&#8221; business if you want  your practice to grow.
In order to close, however, you first need to learn how to &#8220;open up&#8221; [...]]]></description>
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		<title>Occupy Wall Street and Building Your Law Practice</title>
		<link>http://www.seckler.com/occupy-wall-street-and-building-your-law-practice/</link>
		<comments>http://www.seckler.com/occupy-wall-street-and-building-your-law-practice/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 13:48:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal marketing]]></category>

		<guid isPermaLink="false">http://www.seckler.com/?p=1285</guid>
		<description><![CDATA[Regardless of how you feel about Occupy Wall Street, you have to give the movement credit for one thing:   the organizers have done a great job of garnering publicity for their cause.  Through a variety of PR devices (including very effective use of social media), Occupy Wall Street (OWS) has managed to capture broad attention [...]]]></description>
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		<title>Focus on Your Strengths; Hire for Your Weaknesses</title>
		<link>http://www.seckler.com/focus-on-your-strengths-hire-for-your-weaknesses/</link>
		<comments>http://www.seckler.com/focus-on-your-strengths-hire-for-your-weaknesses/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 15:55:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[law firm management]]></category>
		<category><![CDATA[legal marketing]]></category>

		<guid isPermaLink="false">http://www.seckler.com/?p=1271</guid>
		<description><![CDATA[My latest tip in the MBA&#8217;s Lawyer&#8217;s e-Journal.
]]></description>
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		<title>Practicing Law With Confidence</title>
		<link>http://www.seckler.com/practicing-law-with-confidence/</link>
		<comments>http://www.seckler.com/practicing-law-with-confidence/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 22:57:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal marketing]]></category>

		<guid isPermaLink="false">http://www.seckler.com/?p=1259</guid>
		<description><![CDATA[It is hard to overstate the important role that confidence plays in building a professional services practice.  Clients generally have no direct way to evaluate the quality of your legal skills.  Instead, prospective clients will either get a referral from someone they already trust or they will look for indirect evidence that you are trustworthy [...]]]></description>
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		<title>How to Give a Great Print Media Interview</title>
		<link>http://www.seckler.com/how-to-give-a-great-print-media-interview/</link>
		<comments>http://www.seckler.com/how-to-give-a-great-print-media-interview/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 19:33:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal marketing]]></category>

		<guid isPermaLink="false">http://www.seckler.com/?p=1255</guid>
		<description><![CDATA[This post provided by guest blogger Marsha Friedman who is responsible for the content.  Although we generally shy away from publishing unsolicited content on CounseltoCounsel, this post seemed like a very useful summary for lawyers who are contacted by the press.

Sometimes I cringe when I hear people talk about “the media.” It sounds as if [...]]]></description>
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