How About Adding a Podcast to Your Legal Marketing Toolkit?

In the latest episode of Counsel to Counsel, I speak with Jared Correia, one of the pioneers in legal podcasting.  Jared was a huge mentor to me when I was launching the Counsel to Counsel podcast back in 2018 and I’m very pleased to welcome such a seasoned veteran.

As of 2019, over half the US population had listened to at least one podcast. In 2019 over 100 million people listened to at least one podcast every week. There are over 700,000 active podcasts and 29 million podcast episodes available.

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The Legal Sales Life Cycle-podcast

Listen to my interview with Julie Fleming as part of the Legal Rainmakers Virtual Symposium. In this session, I discuss the Legal Sales Life Cycle (i.e. how the balance of marketing and business development activities shifts as a professional gets more senior).

The Importance of Focus When Trying Out New Marketing Activities

It is important to have a plan if you want to build your law practice and having a written marketing plan will greatly increase the likelihood that you will actually follow through. But for attorneys, there are many obstacles that get in the way of marketing. Most lawyers are more comfortable doing actual legal work than spending time on marketing activities. Then there is always the lure of the billable hour (how can I spend time on non-billable work when there is still billable work to be done).

Probably the biggest challenge that attorneys face is that they are trying to change their behavior. They are not accustomed to spending time building their reputation or on business relationship building and some of these activities do not feel either natural or comfortable. So even if a written plan is put in place, executing that plan can be difficult.

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