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Living on Candidate Time

Date October 19, 2018 Comment Comments Off on Living on Candidate Time

Living on Candidate Time

clockIf you are in a job search, time can seem to stand still.  You send out resumes and hear nothing.  Or you get an initial response indicating that the employer would like to invite you in for an interview.  They say they will get back to you to schedule a time to meet; but weeks go by and you don’t hear anything.  And then there is the lag time after you actually have the first meeting.  You have a good first round of interviews, you connect with the interviewers, you send out thank you notes and you wait.

While it is a good idea to do periodic follow up during these lulls, it is also important not to be overly persistent.  You want the employer to know that you remain interested. But you don’t want to project an air of desperation.  If you don’t hear anything after an interview, wait at least a few days before following up again.

If you are working with a search firm, often your recruiter can be the squeaky wheel that helps keep the process moving forward.

The reality is that by the time an employer is looking to hire, they are already busy.   That is why they need to hire.  So their sense of urgency and your desire to have some closure may be in conflict (at least in the short term).

From the candidate’s perspective, you have had the interview and you are ready to move to the next step. Your job search is at the top or near the top of your priority list.  While employers are interviewing because they have a staffing need, the day to day demands of the business make it hard for the employer to move quickly.  In a law firm, for example, there may be several partners and associates involved in the search.  Each one of them may have client demands that make it hard to focus on the new hire.

Sometimes, the hiring process can be hampered by the schedules of other candidates.  You are in the mix, but in an attempt to be thorough, the firm wants to interview a number of candidates.  Each of these candidates may have their own scheduling conflicts.

I call this phenomenon “living on candidate time”.  Be aware that in all likelihood, if you are actively interviewing, your sense of time may be different than the employer’s sense of time.  The employer is likely to move more slowly than you would like.

If you remind yourself of this, then it may be easier to deal with the stress of not knowing.  You may still end up waiting a lot; but at least you’ll know that delay is not necessarily a reflection on your candidacy.  It’s just the reality when you are living on employer time.

What Lawyers Put in their Bios vs. What Clients Look For

Date October 30, 2013 Comment Comments Off on What Lawyers Put in their Bios vs. What Clients Look For

What Lawyers Put in their Bios vs. What Clients Look For

Great venn diagram on the subject.

The Legal Sales Life Cycle-podcast

Date July 1, 2013 Comment Comments Off on The Legal Sales Life Cycle-podcast

Listen to my interview with Julie Fleming as part of the Legal Rainmakers Virtual Symposium. In this session, I discuss the Legal Sales Life Cycle (i.e. how the balance of marketing and business development activities shifts as a professional gets more senior).

Stephen Seckler Appears on Radio Entreneurs to Discuss Selling Professional Services

Date June 6, 2013 Comment Comments Off on Stephen Seckler Appears on Radio Entreneurs to Discuss Selling Professional Services

Why Selling is Hard for Lawyers (and what to do about it)

Date August 1, 2012 Comment Comments Off on Why Selling is Hard for Lawyers (and what to do about it)

Why Selling is Hard for Lawyers (and what to do about it)

I presented a seminar to a group of elder lawyers in the spring.  In this webinar, I discussed why in general, selling is difficult for attorneys.  I also provided some tips for making the sales process easier.  You can now watch the webinar in full by clicking here.

The Importance of Focus When Trying Out New Marketing Activities

Date June 21, 2012 Comment Comments Off on The Importance of Focus When Trying Out New Marketing Activities

The Importance of Focus When Trying Out New Marketing Activities

It is important to have a plan if you want to build your law practice and having a written marketing plan will greatly increase the likelihood that you will actually follow through. But for attorneys, there are many obstacles that get in the way of marketing. Most lawyers are more comfortable doing actual legal work than spending time on marketing activities. Then there is always the lure of the billable hour (how can I spend time on non-billable work when there is still billable work to be done).

Probably the biggest challenge that attorneys face is that they are trying to change their behavior. They are not accustomed to spending time building their reputation or on business relationship building and some of these activities do not feel either natural or comfortable. So even if a written plan is put in place, executing that plan can be difficult. Read more…

In Selling Legal Services, Make Sure to Ask the “Right” Questions

Date February 15, 2012 Comment Comments Off on In Selling Legal Services, Make Sure to Ask the “Right” Questions

Lawyers are good at asking questions.  Making effective use of this skill (especially if you take the time to listen to the answers) will enhance your marketing effectiveness.  Read more in my latest article in the Massachusetts Lawyers Journal (pg. 16).

Three Things Business Clients Must See on Your Law Firm’s Website

Date March 21, 2011 Comment Comments Off on Three Things Business Clients Must See on Your Law Firm’s Website

1. Industry Experience 2. Representative Clients  3. Case Histories .  Larry Bodine explains on Youtube.

Conference Call Bingo

Date February 16, 2011 Comment Comments Off on Conference Call Bingo

Conference Call Bingo

A new way to help you stay awake during long and boring conference calls.  Via Legal Blog Watch.

Substance (not Method of Communication) Should Remain Focus of Ethics Regulation

Date January 18, 2011 Comment Comments Off on Substance (not Method of Communication) Should Remain Focus of Ethics Regulation

That’s the gist of a thoughtful comment submitted to the ABA’s Commission on Ethics 20/20.   (The commission was established to “perform a thorough review of the ABA Model Rules of Professional Conduct and the U.S. system of lawyer regulation in the context of advances in technology and global legal practice developments”.)

A number of leaders in the field of law firm marketing have voiced strong concerns that the Commission would adopt rules that would impede the use of social media as an important marketing tool for attorneys (See e.g.)

The comment, submitted by PR firm Hellerman Baretz, suggests that the ABA  “Should Neither Prohibit Nor Discourage the Use of Internet-Based Tools for Client Development”.