With LinkedIn, Measure Quality of Engagement not Quantity

provisorslipostLike most people who share content on LinkedIn, whenever I post something, I start to focus on how many views the post has had.  It is a fun way to see if my messaging is having any impact and in a small way, it is a measurement of whether my marketing is working.  I do the same when I send out newsletters.

Anyone who posts on Facebook or Instagram knows the feeling.  You get a little rush of dopamine when you see the “likes” adding up.  But focusing on the quantity of views on LinkedIn may not be a very good measure of how much impact you are having with your target audience.

Read moreWith LinkedIn, Measure Quality of Engagement not Quantity

Getting Personal on LinkedIn–Once in a While

LinkedIn is a great tool for networking.  Every day, I use it to identify talent when I am recruiting.  Frequently, I use it to generate business leads (i.e. individuals who can introduce me to companies where I would like to do business; or individuals who are connected to people at those companies). LinkedIn also helps … Read more