If you Don’t like Sports, Try Becoming a Sports Fan FAN

If you live in Boston, it’s pretty hard to ignore what is going on with the sports scene. For the past 17 years or so the Boston Red Sox and the New England Patriots have won many championships and you can throw in a few championships as well from the Boston Celtics and the Boston Bruins. Because of the sports culture of the city, sports does tend to be a popular topic in networking situations. But if you’re like me, sports viewing does not occupy a significant portion of your free time. I tune in when one of our teams makes it to the championship round and I may enjoy one night a year at Fenway Park, although I’m just as likely to end up at Fenway to hear a concert featuring aging rockers (I saw the Who this past summer-inspiring to see that Pete Townsend can still twirl his arm while playing guitar and not end up in the hospital).

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Want to Learn How to Network? Join Provisors!

provisors-logo-circle-2xI joined Provisors less than 2 months ago and I’m already convinced that it will be the best thing I’ve ever done professionally.

Provisors, for the uninitiated, is a business networking group that brings together a broad mix of professional service providers who are looking to share business resources and referrals.  The organization is a particularly fertile referral ground for lawyers and accountants. 

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With LinkedIn, Measure Quality of Engagement not Quantity

provisorslipostLike most people who share content on LinkedIn, whenever I post something, I start to focus on how many views the post has had.  It is a fun way to see if my messaging is having any impact and in a small way, it is a measurement of whether my marketing is working.  I do the same when I send out newsletters.

Anyone who posts on Facebook or Instagram knows the feeling.  You get a little rush of dopamine when you see the “likes” adding up.  But focusing on the quantity of views on LinkedIn may not be a very good measure of how much impact you are having with your target audience.

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Starting the Conversation at Networking Events

pmcLast Thursday, I had the pleasure of attending a great panel discussion on diversity and inclusion (sponsored by the Association of Employment Professionals.)    The program included ample time to network so I made sure to get there extra early.  Shortly after my arrival, I ran into Neal Fay, a recruiter I see at a lot of recruiting functions.

Neal is the consummate networker.  He is personable, shows genuine interest in talking to you and always has something he is ready to discuss.  He clearly buys into the networking rule that I have written about: Be Interested; Be Interesting.

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New York, New York

new-yorkNetworking is a great tool for business development.  If you are a lawyer in private practice, building solid referral relationships is the best way to grow your business and networking is a great tool to accomplish this.

One way to increase your networking effectiveness is to find common ground with the other professionals you meet.

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Be Interested; Be Interesting

Tell Me More

In the classic self-help book How to Win Friends and Influence People, Dale Carnegie told his readers that they should become genuinely interested in other people.  Nearly 100 years after the publication of that book, the rules of relationship building have not changed and this still holds true.  If you want to make a lasting impression on someone, show that you are interested in them. 

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Connecting With Your Tribe

thetribeLaw is a profession that attracts individuals who enjoy solitude (according to the ABA, as many as 60% of attorneys are introverts.) If you ask most lawyers how they feel about networking, you are likely to get a  lukewarm response.  Getting out and making small talk is simply not a high priority activity for a lot of attorneys.  But as I’ve written on many occasions, leaving your office and meeting other professionals is the best way to advance your career, position yourself for future job opportunities and build your law practice.

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Documenting Your Networking

business-cardWhile social media has become an important tool in building business and personal relationships, nothing can substitute for the bonds that are created through in person interactions.  Going to networking functions is still important whether you are looking for a new job or trying to build your law practice.  But how do you make the most of your interactions at a networking meeting?  What should you do with the business card that someone hands you?

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Off the Beaten Track at a Trade Show

LegalTech New York is history. As I have already indicated, the show was a nice antidote to our economic malaise. It was a reminder for me that getting out of the office to learn something new is a good way to recharge. It was also fun to talk with professionals who are trying to figure … Read more